Recent privacy update by Apple to its operating system iOS 15, the impact of these changes on advertisers and marketing agencies, how advertisers can be prepared for these changes.
If You work in an email-adjacent role, so you may have heard about Apple’s new privacy updates and their potential effects on email marketing. To summarize, Apple is planning to modify how the open tracking pixels in emails are viewed through their native mail client by preloading images when a message is received via a proxy server to hide the recipient’s details so as not to reveal they were opened by the person using the Apple mail client.
SaaS is becoming a popular way for businesses to purchase the software. It means that rather than buying the software for a one-off fee, you get a monthly or annual subscription to use the software. This trend has become especially prevalent in the marketing industry, with many SaaS marketing agencies appearing to service this growing need. But what is SaaS, and why would you want to use a SaaS marketing agency?
Metaverse is the augmented virtual world derived from the convergence of virtual and physical space. Users can interact within the augmented world, meet virtually, and immerse themselves in performing virtual activities that give real experiences. It is said to be the internet’s next frontier.
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