June 14, 2024
Driving High-Quality Leads for an Electronics Sourcing Company
Upthrust aimed to boost brand awareness, generate high-quality leads, and nurture prospects for Univa's sales team. The integrated campaign featured targeted LinkedIn ads for electronics procurement and engineering roles, personalized lead nurturing sequences, and email campaigns showcasing Univa's value proposition in sourcing components. Emphasizing decades of industry expertise, global supplier relationships, and a knack for simplifying complex procurement processes, the messaging underscored Univa's strengths in the electronics sector.