Rescribe

Rescribe

Powering up Rescribe's Customer Acquisition Strategy with Advanced B2B Marketing Techniques by Upthrust

Rescribe offers hospital information management systems (HIMS) for the Indian healthcare sector. Their solutions include clinical services, operational management, patient engagement, and advanced analytics. Despite having successful implementations at notable institutions, Rescribe was truggling with the scalability aspect around customer acquisition.

Objectives

  • Increase Lead Generation: Create a sustainable flow of high-quality leads.
  • Automate Demo Scheduling: Ensure easy-to-schedule demo for clients.
  • Enhance Digital Presence: Strengthen Rescribe's online presence to support event-based marketing.
300%
increase in qualified leads
50%
increase in demo bookings
200%
boost in organic traffic

Challenges

When Upthrust began working with VEGA India, the primary objectives were:

  • Lack of Digital Presence: VEGA India was not engaging in any meaningful digital marketing efforts, leading to minimal online visibility and awareness of their products.
  • No Lead Generation: The absence of a structured marketing funnel meant that the company was producing zero leads from online channels, relying solely on traditional methods like trade shows and expos.
  • Ineffective Traditional Marketing: While VEGA participated in booths and expos, the ROI from these efforts was inadequate, providing a substantial yet inefficient returns compared to what digital marketing could achieve.
  • Competitive Market: The industrial measurement technology sector is highly competitive, making it essential for VEGA to differentiate itself from competitors and effectively communicate its value proposition.

BEHOLD! THE BEST CUSTOMER ACQUISITION PLAN

We could focus on high-potential accounts with ABM, resulting in a more effective outreach plan.

The strategy

1. Account-Based Marketing

Upthrust came with an AMB approachfocusing on high-value targets for Rescribe.
  1. Targeted Outreach: Identified and engaged key decision-makers such as hospital CIOs, IT directors, and executives.
  2. Personalized Content: Tailored content to address each account's specific needs and pain points, emphasizing revenue leakage solutions and streamlined workflows.

2. Comprehensive Go-To-Market (GTM) Strategy

We complemented our ABM workflow with a holistic GTM strategy to attract, engage, and convert leads.
Integrated Digital Marketing:
  1. LinkedIn Ads: Targeted hospital executives with compelling ads, showcasing Rescribe’s benefits.
  2. Email Drip Campaigns: Sent personalized emails to nurture leads through the sales funnel.
  3. SEO and Content Marketing: Optimized the website for search engines and enriched it with insightful blog posts and case studies.

3. Automated Demo Scheduling

Implemented a self-service demo scheduling feature on Rescribe’s website, facilitating seamless bookings and reducing no-show rates through automated email confirmations.

4. Performance Analytics & Continuous Optimization

Continuously monitored marketing campaigns using advanced analytics. Tracked key metrics such as click-through rates (CTR), conversion rates, and customer acquisition costs (CAC) to refine strategies for optimal performance.

B2B inquiries we got for rescribe

results

The collaboration between VEGA India and Upthrust yielded remarkable results within a short period:
  1. Lead Generation: Achieved a 300% increase in qualified leads within the first six months.
  2. Demo Scheduling: Automated scheduling led to a 50% increase in demo bookings and a 25% reduction in no-show rates.
  3. Enhanced Online Presence: Boosted organic traffic by 200% and improved LinkedIn engagement.

An integrated marketing plan was crucial in expanding Rescribe's reach, helping them generate a stream of steady leads.

conclusion

By transitioning from event-focused customer acquisition to a digital marketing flywheel, Rescribe expanded its reach and ensured consistent growth. Leveraging ABM and a robust GTM strategy, Upthrust transformed Rescribe’s marketing efforts into a scalable and sustainable model.

The minimalist design aesthetic has contributed to the brand's modern and sophisticated image.

What they absolutely, positively said about us

"I'm impressed with how well Upthrust’s solution is working. The lead quality has exceeded my expectations.  I'm confident that we can continue to achieve great results as we grow.”

Pranath Sisodiya
CEO -  Rescribe

Rescribe

Rescribe offers hospital information management systems (HIMS) tailored for the Indian healthcare sector. Their solutions cover clinical services, operational management, patient engagement, and advanced analytics.

HEALTHCARE

300%

increase inqualified leads

200%

boost in organic growth
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