acadly
acadly

acadly

Acadly is a cutting-edge platform that revolutionizes attendance tracking for educational institutions, enhancing student engagement and streamlining administrative processes. Despite its innovative technology, Acadly faced considerable challenges in establishing a solid lead generation foundation.

Challenges

Acadly began its journey with several pressing challenges:

  • Zero Leads: Acadly had no established mechanisms for generating leads.
  • Low Brand Awareness: The platform struggled to gain visibility in a competitive higher education market.
  • Unclear Target Audience: There was a need to define the Ideal Customer Profile (ICP) accurately to tailor marketing efforts effectively.
  • Cost-Effective Lead Generation: The challenge of finding affordable strategies that yielded a reasonable return on investment.
$36M
Get seed funding
4X
Increase of convertion rate
260%
Increase of user retaintion time

Ideal Customer Profile

To tackle these challenges, Acadly identified its ICP, segmented into three primary categories:

  1. Primary Segment 1 (P1): Users (Instructors and Faculty)
    • Characteristics: Individuals responsible for taking attendance. They seek solutions that save time and streamline their workflows.
    • Pain Points: Manual attendance tracking is cumbersome, intrusive, and often leads to awkwardness in the classroom.
  2. Primary Segment 2 (P2): Decision Makers (Deans, Program Directors)
    • Characteristics: Administrators in charge of program quality and student outcomes. They focus on improving attendance rates and student engagement.
    • Pain Points: Concerned about declining attendance post-COVID and the administrative burden of tracking attendance.
  3. Primary Segment 3 (P3): Blockers/Sponsors (University Executives)
    • Characteristics: Stakeholders who influence decision-making regarding technology adoption. They prioritize ROI and alignment with institutional goals.
    • Pain Points: Need assurance that any new tool is secure, effective, and easy to implement without disrupting existing processes.

The AMB strategy led to attention on high-value accounts. As a result, we could achieve targeted and effective outreach.

The strategy

To effectively address the challenges faced by Acadly and engage the identified Ideal Customer Profiles (ICP), a comprehensive marketing strategy was put into action. This strategy encompassed various tactical elements, each aimed at maximizing lead generation and enhancing brand visibility.

1. Structured Marketing Funnel

The marketing funnel was meticulously designed to illustrate the customer journey from awareness to conversion. Each stage of the funnel was tailored to engage potential leads effectively:
  1. Awareness: Implemented targeted LinkedIn ads and content marketing to capture the attention of key decision-makers and educators in higher education.
  2. Interest: Engaged potential leads through informative webinars, case studies, and downloadable resources that highlighted the benefits of Acadly’s attendance-tracking solution.
  3. Consideration: Provided personalized demos and consultations to showcase the platform's unique features and how it addresses specific pain points.
  4. Conversion: Streamlined onboarding processes to make it easy for new clients to integrate Acadly into their existing systems.

2. Media Funnel Development:

A media funnel was created to strategically outline the various channels for reaching target audiences:
  1. LinkedIn Advertising: Targeted ads aimed directly at decision-makers in business and medical schools, focusing on their specific needs and challenges.
  2. Email Outreach: Personalized emails designed to resonate with potential leads, emphasizing the value of Acadly's solution.
  3. Content Marketing: Educational blog posts and whitepapers that positioned Acadly as a thought leader in attendance management.

3. Ad Copywriting & Creative Development

  1. Compelling ad copies were crafted to engage each segment of the ICP. These messages were tailored to address the unique challenges faced by instructors, decision-makers, and stakeholders. Example Ad Copy: "Transform Attendance Tracking – Simplify Your Administrative Tasks with Acadly!"
  2. Eye-catching creatives were developed, ensuring their alignment with Acadly’s branding while effectively communicating the platform's benefits.

Build it, Market it, sell it!

The AMB strategy led to attention on high-value accounts. As a result, we could achieve targeted and effective outreach.

4. Brand Positioning

Acadly was positioned as the leading solution for attendance tracking in higher education, emphasizing key features such as:
  1. Privacy Compliance: Assurance that student data is handled securely and respectfully.
  2. Ease of Use: A user-friendly interface that minimizes disruption for instructors and students alike.
  3. Integration Capabilities: Seamless integration with existing Learning Management Systems (LMS).

5. Account-Based Marketing (ABM)

A media funnel was created to strategically outline the various channels for reaching target audiences:
  1. Strategy Development
    • Implemented an ABM strategy targeting high-value accounts within the identified ICP segments (Business Schools, Medical Schools, Higher Education Institutions). This involved focusing marketing efforts on specific institutions and their decision-makers.
    • Created tailored marketing campaigns for each target account, addressing their unique needs and challenges.
  2. Personalized Outreach
    • Conducted in-depth research on target institutions to understand their specific challenges, objectives, and decision-making processes.
    • Developed personalized outreach campaigns that included customized emails and messages, effectively engaging stakeholders at multiple levels within each institution.
    • Example of Personalized Email Subject Line: "Unlock Student Engagement at [Target Institution] with Acadly!"
  3. Multi-Channel Engagement
    • Established ongoing communication with target accounts through regular follow-ups, sharing relevant content, and inviting them to webinars or events.
    • Built relationships with influencers within the institutions to create advocates for Acadly’s solution, increasing the likelihood of adoption.
  4. Nurturing Relationships
    • Used a multi-channel approach to engage target accounts, including LinkedIn messaging, email campaigns, and direct mail campaigns to ensure a cohesive outreach strategy.
    • Leveraged LinkedIn's targeting capabilities to connect with key decision-makers and influencers within target accounts, facilitating personalized conversations.

6. Email Outreach Campaigns

Launched targeted email outreach efforts designed to engage potential leads:
  1. Personalized Messaging: Each email was tailored to resonate with the specific challenges faced by the recipient's institution.
  2. Follow-Up Sequences: Developed nurturing sequences that maintained engagement over time, encouraging recipients to explore Acadly's offerings further.

B2B inquiries we got for acadly

results

The implementation of these strategies led to impressive outcomes for Acadly:
  1. Lead Generation: Initially starting with zero leads, Acadly began generating an average of 20-25 leads per month through email outreach efforts.
  2. Cost-Effectiveness: Achieved a cost-per-lead (CPL) of approximately $350 from LinkedIn ads, showcasing efficiency in ad spend.
  3. ncreased Brand Awareness: Enhanced visibility within the target segments, leading to increased engagement and inquiries from potential clients.
  4. Conversion Success: Transitioned leads into demo requests and consultations, establishing a pipeline for future sales opportunities.

The implementation of a structured marketing funnel and our focus on personalized outreach helped us transform our efforts into worthwhile results.

conclusion

Through this comprehensive solution implementation, including a structured marketing funnel and a robust ABM strategy, Acadly successfully transformed its lead generation efforts. By focusing on personalized outreach and multi-channel engagement, Acadly was able to effectively connect with decision-makers in target institutions, paving the way for increased brand visibility and a steady pipeline of qualified leads.

The minimalist design aesthetic has contributed to the brand's modern and sophisticated image.

What they absolutely, positively said about us

“From a company that had no experience in the entire marketing space to hitting benchmarks and getting engagement was a success for us. Regular discussions provided reassurance & showcased Upthrust's efforts to keep the ball rolling.”

Vaibhav Vashisht
Co-Founder at Acadly

Acadly

Acadly is a cutting-edge platform that revolutionizes attendance tracking for educational institutions, enhancing student engagement and streamlining administrative processes.

Ed-tech SaaS

15

Demo’s per month

3070%

Increase in brand visibility
Find about more
Button IconButton Icon

Check Out OTHER HOT OBJECTS DONE BY US