Mokshit Naidu

Mokshit Naidu

Articles by 

Mokshit Naidu

The 5Ws of Performance Marketing

Performance marketing is the wave of the future. No, I’m not talking about pay-per-click advertising. I’m talking about bringing performance marketing to your entire business. It is a commonly used technique for affiliates to help drive results for their conversion goals.

March 21, 2023

How to Build an Effective E-Commerce Marketing Strategy in 2022

In recent times, e-commerce has taken off, the entire sector’s worth increasing exponentially over the past few years. With well-established brands such as Amazon, Flipkart, and Alibaba already in the market, it may seem next to impossible to grow as a new e-commerce startup amidst this competition. Still, with well-thought-out marketing strategies, it is possible to thrive even in such a market.

March 21, 2023

Boston's top 16 SaaS Marketing agency

SaaS is a type of cloud computing service. In SaaS, your applications run on a third-party cloud environment. It’s an online model for distributing software. SaaS is a business model where the provider offers to sell and maintain the software over the internet. It is supposed to be easier for the customer and usually cheaper than the alternatives.

March 22, 2023