Upthrust provided a comprehensive digital marketing strategy to improve online visibility, increase targeted traffic, and optimize website conversion. This led to a significant boost in growth rate and return on ad spend (ROAS) for The Lash Supply.
SEO, Performance Marketing
The Lash Supply, an online retailer specializing in lash extension supplies and tools, needed help to differentiate itself in a competitive e-commerce market. They sought to improve their online visibility, attract more sign-ups for their training courses and certifications for lash artists, and increase their sales revenue.
Challenges in Website Conversion Optimization
The Upthrust team developed a thorough understanding of the website and its challenges to simplify the tool application for the entire organization. An animated video was created to encapsulate the advantages and uses of their products, providing budget-friendly and engaging content. Our digital marketing experts deployed SEO, Google Ads, Meta Ads, and Retargeting strategies.
Tool Application Simplification
Animated Video Creation
SEO, Google Ads, Meta Ads, and Retargeting
The implemented strategies resulted in a 35.78% growth rate and a 6.45x ROAS on Google Ads. The campaign also increased sign-ups for training courses and certifications by 75%.
35.78% Growth Rate
6.45x ROAS on Google Ads
75% Increase in Sign-ups
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"Throughout this rapid scaling effort, we've maintained a profitable ROAS and met the desired KPIs."
We hired the Upthrust Team to assist us with our Google and Facebook advertising. I’m very happy to report that, my business is starting to take off! I can see a consistent flow of new clients coming into the business. They are driven by integrity and passion for optimization.
They produced an incredible all round marketing strategy . The team can optimise growth for the short and long term. If you want to stand out in your business online, go with these guys. They will have you saying wow at their intelligence, creativity and ideas.
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