How we helped Aikido Finance to increase organic growth by 372%
Upthrust did thorough research to identify who exactly their target audience was. Once this was curated, we identified the mediums and ways to reach them and grow the intended metrics that is organic traffic and platform demos.
Services
Growth Marketing, Search Engine Optimization
Platforms
Google Ads and Facebook Ads
Result 1
Result 2
Project Overview
Aikido wanted to create brand awareness by showcasing its USP of how it eliminated the high barriers to quantitative investing and opened up what was formerly confined to hedge funds, financial institutions, or those with extensive coding and data science expertise. Help with its search engine optimization, wanting to increase visibility organically because most customers were finding the companies only through business-name searches.
- SEO strategy
- Pay-per-click campaign.
Execution
Started with Auditing current tech and analytics stack to identify tracking and reporting gaps and historical data across the funnel. Defined lead journey patterns by channel, source, first touchpoint, and deal size.
Reviewed and optimized tracking schema around digital strategy and content campaigns. Built an executive dashboard showing leads and opportunities by exact marketing sources and campaigns illustrating marketing ROI to leadership. Within a high-niche industry, we were selective with keywords yet found volume in related keyword categories such as industry conferences, competitors, industry organizations, and product solutions.
- PPC, Display Ads and
- SEO Strategy
- Content Creation
Results
Upthrust helped the company develop strategic content designed to drive qualified traffic. The growth extended beyond the top of the funnel. Since September 2020, when our partnership officially began, we saw a 90% MoM increase in signup conversions, as well as another 66% MoM increase in the signup conversion rate.
Achieved a conversion rate 327% higher than the industry standard through rapid experimentation with creative testing and ad copy on Facebook Ads. Increased website users by 515% through paid and organic growth marketing.
- 372% Growth - User acquisition via Organic traffic
- 482% Boost - Monthly platform demos via Paid campaigns
Don't take our word for it, take theirs!
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Jason Larson
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Sophie Moore
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