How we helped M.C Overalls to increase the conversion rate by 32%
To attract and retain highly qualified traffic we started with intelligent persona research leading to fashion & apparel targeting, tweaks in messaging, and product-centric engaging ads. Amplifying the message to only B2C audiences.
Services
Growth Marketing, Content Marketing
Platforms
Google and Facebook Ads
Result 1
Result 2
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Project Overview
M.C. Overalls intended to gain an even higher brand awareness owing to their goal of setting up newer physical stores. The brand values artists and they’re proudly a non-binary brand. Moreover, their collection also involves sustainable products. Ready to take their content creation and marketing efforts to the next level, and implement a digital ad strategy that would raise brand awareness and increase company revenue.
- Purchases via Paid Search and Paid Social
- Retargeting and Conversion Rate Optimization
Execution
Team MCO was working hard to build a community of like-minded shoppers through their content marketing, paid social, and paid search efforts. The content creation process was quite tedious; extended the entire execution and a few good opportunities were missed
Upthrust identified a viable opportunity to capitalize on the behaviors and habits of the brand’s existing buyers.For popular items that sold fast and were non-negotiable for brand loyalists, restock messaging was used to keep them in the loop and eager to buy.
- PPC, Tik-tok ads, and Shopping Ads
- Shopify
- Retargeting strategy
Results
Through a strategic approach grounded in industry-led expertise, Upthrust was able to circumvent the guesswork and launch effective digital campaigns that have since increased brand awareness, quadrupled company revenue, and activated the untapped potential of M.C Overall’s existing customer base.
The average cost per sale decreased from £80 to £24 in this period. Throughout this rapid scaling effort, we kept up a profitable ROAS and met the desired KPIs. Increased new user signups by 300% in the first 5 months of our partnership.
- Increased website users by 515% through paid and organic growth marketing
- Achieved a conversion rate 327% higher on Google and Facebook Ads
Don't take our word for it, take theirs!
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John Carter
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Jason Larson
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Sophie Moore
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