"Discover How Yummie Revolutionized Its E-commerce Success: A 135% CPA Reduction and 5.16X ROAS through Strategic Performance Marketing and CRO"
Geographic, Demographic, Behavioral, and Contextual Targeting, Native and Email Login Page Ad Formats
Google and Meta | CRO of Landing pages
Set against the backdrop of Yummie's ambition to expand its user base and escalate online sales, Upthrust orchestrated a symphony of success. The task was complex, much like a musical masterpiece, requiring a fine balance between innovative techniques and steadfast commitment. Our primary motifs were clear: to serenade and attract new users, tune up Yummie's online visibility, and create a crescendo in digital sales. Like accomplished musicians, we wielded our instruments – our unique marketing strategies – to create a harmonious blend of audience engagement and brand elevation. The result was a rousing performance that exceeded Yummie's ROAS measures. Each note struck resonated with our success, and the music of our campaign, as judged by Yummie's ROAS yardstick, hit a high note, resulting in a standing ovation from our client and their expanding customer base.
Like a master conductor, Upthrust orchestrated a symphony of targeting strategies, combining geographic, demographic, behavioral, and contextual notes. We tuned our ads to the rhythm of women aged 25-54, particularly those humming along to the melody of online shopping and the rhythm of lingerie and sleepwear. We performed our concert on the stages of Fashion, Entertainment, and Women's Interest sites, with an encore for return visitors. Our instruments of engagement were Native and Email Login Page ad formats, and our maestros - the Account Management team - fine-tuned the performance, always keeping Yummie's sales goals in mind.
The campaign went full throttle, racing past a 3.00% CTR checkpoint and turbocharging to a 2.16X ROAS, driving online sales into Yummie's victory lane. Yummie was wowed by Upthrust's laser-focused targeting, high-octane ad placements, and the resulting brand visibility victory lap. This successful race led Yummie to see Upthrust as their pit crew of choice
"Discover the power of digital marketing that delivers on its promises with our satisfied customers' testimonials. See for yourself why we're the best in the biz."
"Throughout this rapid scaling effort, we've maintained a profitable ROAS and met the desired KPIs."
We hired the Upthrust Team to assist us with our Google and Facebook advertising. I’m very happy to report that, my business is starting to take off! I can see a consistent flow of new clients coming into the business. They are driven by integrity and passion for optimization.
They produced an incredible all round marketing strategy . The team can optimise growth for the short and long term. If you want to stand out in your business online, go with these guys. They will have you saying wow at their intelligence, creativity and ideas.
Upthrust was our solution when we were struggling. They dug deep into our business, and their expertise showed. With just a $4900 investment, our revenue multiplied by 2.7 times, reaching an impressive $51,479 monthly. The team at Upthrust truly understands digital sales and growth, focusing on the results that matter. At The Lash Supply, we value their practical and effective approach.
Upthrust means business - growth, performance, and revenue are their focus. As a young company, we had reservations about hiring an agency, but Upthrust quickly became more than just a team - they became our partners. They helped us navigate complex growth paths, always going the extra mile. A clear understanding of our goals led to a strategic plan that resulted in impressive growth. With Upthrust, you're not outsourcing but gaining a growth partner.
Running an online auto parts store at Carorbis, we struggled with stagnant growth, poor traffic, ineffective ads, and low conversion rates. That's when we met Akshay at Upthrust. Their team devised a plan that promised to boost our organic rankings, optimize ad spend, and plug our conversion funnel leaks. Six months in, we've witnessed a 463% increase in organic traffic, significantly improved ad performance, and a near tripling of our conversion rates. All credit to the phenomenal team at Upthrust
At Housr, we struggled with the quantity and quality of leads for our diverse portfolio of properties. This challenge directly impacted our conversion rates. With Upthrust's involvement, we saw a notable boost in leads and conversions. Their expertise in search engine marketing, Google ads, and budget allocation were instrumental in hitting our targets. We now receive property-specific leads, and our online presence has skyrocketed. Its deep engagement with our evolving needs sets Upthrust apart, enabling them to craft strategies that drive our growth.
Teaming up with Upthrust made a world of difference for us at Olive Clothing. We were grappling with high costs per purchase, but their strategic interventions turned things around. They designed an intelligent funnel for us, diversified our ads, and consolidated our audiences - all of which led to a substantial 40% decrease in cost per acquisition. Not only did they bring down costs, but they also boosted our overall revenue by 1.54 times. Partnering with Upthrust has proven to be a game-changing decision for our growth.
Upthrust got us at L'Oréal. They guided us with insightful strategies to pinpoint precisely our target audience. It was an intelligent mix of behavioral, demographic, and contextual targeting. The result? A remarkable 45% sales growth for our products, and cost per sale was reduced by 60%. This wasn't just a numbers game; it was about effectively reaching out to genuine people. Thanks to Upthrust, we saw real growth.
Petco was about to launch a new Unleashed boutique store, and we needed help getting the word out. Upthrust came in and focused on connecting with local pet owners. They placed ads on local news sites and other places our potential customers would likely visit. And guess what? It worked! The ads hit home, with more people clicking on them than we usually see in this industry. But the real success was in the foot traffic. Thanks to the campaign, our store was buzzing with 25% more visitors than usual. Upthrust also gave us some great tips on how to reach out to our local community in the future.
Teaming up with Upthrust was the best decision we made. They took the time to get Aikido and our unique place in the market truly. With this understanding, they masterfully crafted and executed a strategy that led to an impressive 372% increase in organic growth and a whopping 482% rise in platform demos. In simple words, they made a massive difference to our business!
Our collaboration with Upthrust has been transformative. Their targeted approach led to a remarkable decrease in lead cost and a significant increase in lead quality. We also saw a massive decrease in our client acquisition cost. Their strategic and efficient handling of our unique needs has been instrumental in driving our company's performance and profitability.
It’s a good idea to let someone have your back, and who better to help you wing your marketing game than us?