Upthrust helped West LA Hair develop a successful digital marketing strategy, resulting in a massive increase in appointment bookings and a significant reduction in CAC.
SEO, Growth Marketing
Website, Google Ads
West LA Hair, a premier hair clinic in Los Angeles, aimed to grow its customer base and expand its reach in specific territories. The goal was to create brand awareness and foster organic growth in the competitive beauty and skincare space.
Challenges in Consumer Trust
Brand Awareness
Organic Growth
Upthrust created a strategic SEO-Content strategy to establish West LA Hair as a thought leader in the industry. SEO best practices were implemented, and a content strategy was developed to increase non-brand keyword rankings, support core pillar page rankings, and attract more new users monthly.
Strategic SEO-Content Strategy
Implementation of SEO Best Practices
Content Strategy Development
West LA Hair witnessed a 122% increase in appointment bookings and a 41% reduction in CAC. Additionally, there was a 101.66% increase in website visitors and a 630.27% increase in organic search traffic. The blog now contributes 30% of all organic sessions to the site, bringing in roughly 15k new organic users monthly.
122% Increase in Appointment Bookings
41% Reduction in CAC
101.66% Increase in Website Visitors
630.27% Increase in Organic Search Traffic
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