Upthrust created a B2C-specific digital strategy, redesigned the website hierarchy and design, and employed a comprehensive SEO strategy for Venetian Nail Spa, significantly increasing website sessions and average session duration.
Venetian Nail Spa, a luxurious nail service provider, aimed to increase organic traffic and conversions through its website in the highly competitive beauty market. The challenge was accurately representing the brand's level of modern sophistication on its website, which needed to be more mobile-friendly, resulting in low conversions.
Challenges in Brand Representation
Upthrust developed a B2C-specific digital strategy, including a custom content hub for gated content, marketing automation, and a steadfast digital promotion strategy. The UI and UX team redesigned the website hierarchy and design, putting the user at the center. They also created targeted blog posts to establish Venetian Nail Spa as a thought leader and secured backlinks from highly authoritative websites and publications in beauty and wellness.
B2C-specific Digital Strategy
Venetian Nail Spa witnessed a 99% increase in website sessions and a 31% increase in average session duration. Additionally, there was a 296.8% increase in new users. The website now ranks on the first page for several industry keywords and has received a top-tier pick-up in beauty magazines.
99% Increase in Website Sessions
31% Increase in Average Session Duration
296.8% Increase in New Users
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Running an online auto parts store at Carorbis, we struggled with stagnant growth, poor traffic, ineffective ads, and low conversion rates. That's when we met Akshay at Upthrust. Their team devised a plan that promised to boost our organic rankings, optimize ad spend, and plug our conversion funnel leaks. Six months in, we've witnessed a 463% increase in organic traffic, significantly improved ad performance, and a near tripling of our conversion rates. All credit to the phenomenal team at Upthrust
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