Upthrust helped TheBitMaster identify the target persona, create a strategy to overcome barriers and launch a full-fledged campaign. This resulted in an impressive 35.78% increase in growth rate and a boost in revenue.
TheBitMaster, a crypto exchange service, sought to identify its target persona and create a strategy that breaks the barriers constraining the mind of a potential crypto enthusiast. The goal was simple but required a detailed approach.
Challenges in Identifying Target Persona
Barriers Constraining Potential Enthusiasts
Need for an Effective Strategy
Upthrust conducted a detailed analysis to determine the best journey development course. Numerous brainstorming sessions were conducted on persona identification and UX analysis. After the research, comparison, and identification, a full-fledged campaign was launched, getting people to the website, incentivizing them to enter the funnel, and retaining them.
Detailed Analysis and Persona Identification
TheBitMaster witnessed a significant growth rate increase of 35.78% and generated revenue of $3,264 in 6 months. Additionally, they achieved a ROAS of 6.45x on Google Ads.
35.78% Increase in Growth Rate
$3,264 Revenue in 6 Months
6.45x ROAS on Google Ads
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