Upthrust provided a comprehensive digital marketing strategy to improve online visibility, increase targeted traffic, and optimize website conversion. This led to a significant boost in growth rate and return on ad spend (ROAS) for The Lash Supply.
SEO, Performance Marketing
The Lash Supply, an online retailer specializing in lash extension supplies and tools, needed help to differentiate itself in a competitive e-commerce market. They sought to improve their online visibility, attract more sign-ups for their training courses and certifications for lash artists, and increase their sales revenue.
Challenges in Website Conversion Optimization
The Upthrust team developed a thorough understanding of the website and its challenges to simplify the tool application for the entire organization. An animated video was created to encapsulate the advantages and uses of their products, providing budget-friendly and engaging content. Our digital marketing experts deployed SEO, Google Ads, Meta Ads, and Retargeting strategies.
Tool Application Simplification
Animated Video Creation
SEO, Google Ads, Meta Ads, and Retargeting
The implemented strategies resulted in a 35.78% growth rate and a 6.45x ROAS on Google Ads. The campaign also increased sign-ups for training courses and certifications by 75%.
35.78% Growth Rate
6.45x ROAS on Google Ads
75% Increase in Sign-ups
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"Throughout this rapid scaling effort, we've maintained a profitable ROAS and met the desired KPIs."
We hired the Upthrust Team to assist us with our Google and Facebook advertising. I’m very happy to report that, my business is starting to take off! I can see a consistent flow of new clients coming into the business. They are driven by integrity and passion for optimization.
They produced an incredible all round marketing strategy . The team can optimise growth for the short and long term. If you want to stand out in your business online, go with these guys. They will have you saying wow at their intelligence, creativity and ideas.
Upthrust was our solution when we were struggling. They dug deep into our business, and their expertise showed. With just a $4900 investment, our revenue multiplied by 2.7 times, reaching an impressive $51,479 monthly. The team at Upthrust truly understands digital sales and growth, focusing on the results that matter. At The Lash Supply, we value their practical and effective approach.
Upthrust means business - growth, performance, and revenue are their focus. As a young company, we had reservations about hiring an agency, but Upthrust quickly became more than just a team - they became our partners. They helped us navigate complex growth paths, always going the extra mile. A clear understanding of our goals led to a strategic plan that resulted in impressive growth. With Upthrust, you're not outsourcing but gaining a growth partner.
Running an online auto parts store at Carorbis, we struggled with stagnant growth, poor traffic, ineffective ads, and low conversion rates. That's when we met Akshay at Upthrust. Their team devised a plan that promised to boost our organic rankings, optimize ad spend, and plug our conversion funnel leaks. Six months in, we've witnessed a 463% increase in organic traffic, significantly improved ad performance, and a near tripling of our conversion rates. All credit to the phenomenal team at Upthrust
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Teaming up with Upthrust was the best decision we made. They took the time to get Aikido and our unique place in the market truly. With this understanding, they masterfully crafted and executed a strategy that led to an impressive 372% increase in organic growth and a whopping 482% rise in platform demos. In simple words, they made a massive difference to our business!
Our collaboration with Upthrust has been transformative. Their targeted approach led to a remarkable decrease in lead cost and a significant increase in lead quality. We also saw a massive decrease in our client acquisition cost. Their strategic and efficient handling of our unique needs has been instrumental in driving our company's performance and profitability.
It’s a good idea to let someone have your back, and who better to help you wing your marketing game than us?