With a focus on demographic and behavioral segments to reach pregnant women and new mothers ages 25-34, Upthrust effectively carried out customized marketing campaigns for The Boppy Company. The campaign effectively increased brand awareness and drove sales by combining standard and high-impact display units.
Digital Advertising, Targeted Marketing Campaign
Cross-Platform Display, Pre-Roll Video, High Impact Mobile Units, Expendables, and Native Text Links
The Boppy Company's primary objectives were to augment brand recognition and boost sales of its core products, with a secondary objective to capitalize on the launch of new items. The target audience for the campaign was expecting mothers and new mothers ages 25-34.
Upthrust successfully targeted The Boppy Company's audience through a combination of demographic and behavioral-based segments. The ad targeted Caucasian and Hispanic audiences and concentrated on parenting, women's interest sites, and pregnancy.
The campaign was highly successful for The Boppy Company, as several units achieved a click-through rate (CTR) above the industry standard at 0.5%+. This campaign effectively increased brand awareness and drove sales for The Boppy Company's core products.
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