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Effective Concentrations: The Secret Sauce of Peter Thomas Roth's Campaign
Leveraging Performance Marketing, Upthrust harnessed the power of Google and Facebook, slashing Peter Thomas Roth's CPC by a staggering 56%, while cutting cost per purchase by 63%.
Services
Performance marketing
Platforms
Google and Facebook
CPC
CPP
Project Overview
As the performance marketing maestro, Upthrust was summoned by Peter Thomas Roth, a renowned name in the beauty realm, with an ambitious goal: to enhance their sales footprint on the premier platform, Sephora.com. Our challenge was dual-layered; we had to fuel the rocket of click-through rates, keeping it high and steady throughout the campaign's journey, while simultaneously aligning the trajectory to a specific target audience - as unique and defined as a star in the cosmic void. Armed with our strategic acumen, advanced targeting capabilities, and a dollop of playful creativity, we accepted this mission. We rolled up our sleeves, tuned our instruments, and dove headfirst into the symphony of data and audience behavior. With precision and flair, we orchestrated a campaign that not only resonated with the desired audience but also kept the click-through rates soaring high. It was a performance marketing concerto, a harmonious blend of art and science, that resulted in an encore of success for Peter Thomas Roth!
Execution
At Upthrust, we love a good challenge. So, when tasked with finding Peter Thomas Roth's perfect audience of beauty-interested women aged 18-65, we brought out the big guns: Mail Domain Targeting and Keyword Search Targeting. It was like placing ads right in the lap of users checking their emails or hunting for targeted keywords. But the fun didn't stop there. For a CBD-infused product, we ran ads across a carefully curated list of CBD-approved sites, keeping the brand as safe as a precious gem in a vault. As we danced through the campaign, we regularly tuned our performance, steering the budget towards the shining stars of performance.
Results
Our strategic symphony played to the tune of a commendable 0.59% CTR and a savvy CPC of just $0.49. This successful serenade wooed our client into granting extra budget for the first flight and sparked a chain of month-over-month renewals. Score one for team Upthrust!
Don't take our word for it, take theirs!
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"Throughout this rapid scaling effort, we've maintained a profitable ROAS and met the desired KPIs."
Tim Roter
We hired the Upthrust Team to assist us with our Google and Facebook advertising. I’m very happy to report that, my business is starting to take off! I can see a consistent flow of new clients coming into the business. They are driven by integrity and passion for optimization.
Joel Annesley
They produced an incredible all round marketing strategy . The team can optimise growth for the short and long term. If you want to stand out in your business online, go with these guys. They will have you saying wow at their intelligence, creativity and ideas.
Kaitlyn Cook
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Upthrust was our solution when we were struggling. They dug deep into our business, and their expertise showed. With just a $4900 investment, our revenue multiplied by 2.7 times, reaching an impressive $51,479 monthly. The team at Upthrust truly understands digital sales and growth, focusing on the results that matter. At The Lash Supply, we value their practical and effective approach.
John
Upthrust means business - growth, performance, and revenue are their focus. As a young company, we had reservations about hiring an agency, but Upthrust quickly became more than just a team - they became our partners. They helped us navigate complex growth paths, always going the extra mile. A clear understanding of our goals led to a strategic plan that resulted in impressive growth. With Upthrust, you're not outsourcing but gaining a growth partner.
Steve
Running an online auto parts store at Carorbis, we struggled with stagnant growth, poor traffic, ineffective ads, and low conversion rates. That's when we met Akshay at Upthrust. Their team devised a plan that promised to boost our organic rankings, optimize ad spend, and plug our conversion funnel leaks. Six months in, we've witnessed a 463% increase in organic traffic, significantly improved ad performance, and a near tripling of our conversion rates. All credit to the phenomenal team at Upthrust
Rishabh
At Housr, we struggled with the quantity and quality of leads for our diverse portfolio of properties. This challenge directly impacted our conversion rates. With Upthrust's involvement, we saw a notable boost in leads and conversions. Their expertise in search engine marketing, Google ads, and budget allocation were instrumental in hitting our targets. We now receive property-specific leads, and our online presence has skyrocketed. Its deep engagement with our evolving needs sets Upthrust apart, enabling them to craft strategies that drive our growth.
Gunjan
Teaming up with Upthrust made a world of difference for us at Olive Clothing. We were grappling with high costs per purchase, but their strategic interventions turned things around. They designed an intelligent funnel for us, diversified our ads, and consolidated our audiences - all of which led to a substantial 40% decrease in cost per acquisition. Not only did they bring down costs, but they also boosted our overall revenue by 1.54 times. Partnering with Upthrust has proven to be a game-changing decision for our growth.
Natalie Evans
Upthrust got us at L'Oréal. They guided us with insightful strategies to pinpoint precisely our target audience. It was an intelligent mix of behavioral, demographic, and contextual targeting. The result? A remarkable 45% sales growth for our products, and cost per sale was reduced by 60%. This wasn't just a numbers game; it was about effectively reaching out to genuine people. Thanks to Upthrust, we saw real growth.
Erika Valdez
Petco was about to launch a new Unleashed boutique store, and we needed help getting the word out. Upthrust came in and focused on connecting with local pet owners. They placed ads on local news sites and other places our potential customers would likely visit. And guess what? It worked! The ads hit home, with more people clicking on them than we usually see in this industry. But the real success was in the foot traffic. Thanks to the campaign, our store was buzzing with 25% more visitors than usual. Upthrust also gave us some great tips on how to reach out to our local community in the future.
Katie Nauman
Teaming up with Upthrust was the best decision we made. They took the time to get Aikido and our unique place in the market truly. With this understanding, they masterfully crafted and executed a strategy that led to an impressive 372% increase in organic growth and a whopping 482% rise in platform demos. In simple words, they made a massive difference to our business!
Ron Altmen
Our collaboration with Upthrust has been transformative. Their targeted approach led to a remarkable decrease in lead cost and a significant increase in lead quality. We also saw a massive decrease in our client acquisition cost. Their strategic and efficient handling of our unique needs has been instrumental in driving our company's performance and profitability.
Alan taylor
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