Reimagining e-commerce success for L'Oréal, we harnessed digital advertising and campaign optimization to boost Clarisonic sales by 45% and trim cost per sale by an impressive 60%.
Digital Advertising, Campaign Optimization
Cross-Platform Interstitials, Rising Star Pushdown
Imagine us as conductors of an intricate digital symphony, where each note symbolizes an engaged customer. Our orchestra? Women aged 25-34 with a keen interest in beauty and entertainment. Our composition was not merely confined to creating melodious engagements but also to enthralling the audience to explore the Clarisonic skincare range on L'Oréal's online store. The instruments we played were high-impact ads, each one striking a chord with our audience, setting a rhythm that resonated with their preferences and needs. Every sale was akin to applause, an affirmation that our melody was hitting all the right notes. But it wasn't just about the ovation; it was also about how the musical number performed against the backdrop of our backend CPA goal. And perform it did, harmoniously lowering the CPA, one sale at a time, creating a crescendo of success that was as delightful to witness as it was to orchestrate
Our campaign was a digital bonanza, inflating Clarisonic sales by 45% and cutting down the average cost per sale by 60%. The high-impact ads positioned L'Oréal as a formidable player on the competitive field, helping us score the backend CPA goal with every sale. We mined the untapped potential within L'Oréal's existing customer base, striking a 75% increase in conversion rates on our platforms.
The campaign successfully achieved a 45% increase in sales of Clarisonic products and a 60% reduction in the average cost per sale compared to the initial benchmark. The high-impact ad placements offered by our team helped L'Oréal stand out among competitors and achieve their goals. The backend CPA goal for each subsequent sale was met, showcasing the effectiveness of our strategic approach.
Activated the untapped potential of L'Oréal's existing customer base
Achieved a conversion rate 75% higher on the utilized platforms
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