Housr: Homes & Co-living

Housr's Digital Transformation: A UI/UX Redesign Journey by Upthrust

Upthrust transformed Housr's digital presence with a user-centric redesign, driving a 70% surge in website usage and a 40% boost in conversions, truly embodying the upthrust required for Housr's successful digital launch.


Website Redesign



Result 1

↑ 70%
Website Usage

Result 2

↑ 40%
Conversion Rate

Ignition Sequence Start - Our New Mission

Upthrust believes in one thing: providing businesses with the "Upthrust" they require to soar. Every firm, like a rocket launched into the vast expanse of space, requires that initial push, that ignition, to send them into the stratosphere of prosperity. Our objective was to provide Housr, a beacon of premium coliving spaces in India, this boost through a full website revamp.

Preparing for Liftoff - The Concept of Coliving

Coliving spaces are like stars that have just exploded into being in the universe of urban living. They represent a communal, linked, and convenient way of life and are a representation of shared experiences. Housr, an emerging star in this space, tasked us with developing their online image to match the amazing experience they provide to its members.

Countdown Begins - The Mission's Goals

Our goal was simple: develop a user interface and user experience that not only increased conversion rates but also provided users with a smooth and intuitive journey. We were tasked with creating a digital environment that mirrored Housr's actual facilities, seamlessly mixing luxury, comfort, and increased user experience.

Assembling the Rocket - Laying Out Our Plans

We started out to map the current topography, utilising a rigorous Heuristic Evaluation to uncover the parts that needed to be improved. Every identified area was a stage in our launch vehicle, from first impressions to site navigation, from content consistency to creating trust, and from boosting interaction to optimising form design.

Ignition - Executing the Redesign

Executing the RedesignWe launched our makeover mission when the countdown approached zero. Every gradient, every layout change, every interaction was a planned explosion that accelerated our mission. We built a digital world that resonated with Housr's wide audience by balancing the elegance of an expensive coliving experience with the whimsical aesthetics of a thriving community.

Liftoff - Reveling in the Success

The most satisfying part of each launch is when the rocket successfully enters the atmosphere. Our proudest moment was seeing a 70% increase in Housr's website usage and a 40% increase in conversion rate! Housr's digital presence had been successfully launched into orbit thanks to our painstaking work.

Epilogue: Orbiting Success - The Takeaway from Our Mission

Our experience with Housr is more than just a case study; it's a space trip that Upthrust embarked on, demonstrating the potential of user-centric design in effectively launching a brand's digital identity. Our aim was to give Housr's digital presence a much-needed boost, and we succeeded.

We navigated the enormous universe of coliving, recognizing its complexities and nuances, and built a digital ecosystem that reflected the comfort, convenience, and community that Housr is known for. As we orbit this success, we look ahead to our next mission, the next business ready to launch, the next success story ready to be shared.

We at Upthrust are committed to launching your business success through every line of code, every pixel on the screen, and every user interaction. Every great launch, after all, begins with an upthrust.


Don't take our word for it, take theirs!

"Discover the power of digital marketing that delivers on its promises with our satisfied customers' testimonials. See for yourself why we're the best in the biz."

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We hired the Upthrust Team to assist us with our Google and Facebook advertising. I’m very happy to report that, my business is starting to take off! I can see a consistent flow of new clients coming into the business. They are driven by integrity and passion for optimization.

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Founder, Cororbis

At Housr, we struggled with the quantity and quality of leads for our diverse portfolio of properties. This challenge directly impacted our conversion rates. With Upthrust's involvement, we saw a notable boost in leads and conversions. Their expertise in search engine marketing, Google ads, and budget allocation were instrumental in hitting our targets. We now receive property-specific leads, and our online presence has skyrocketed. Its deep engagement with our evolving needs sets Upthrust apart, enabling them to craft strategies that drive our growth.

Marketing Head, Housr

Teaming up with Upthrust made a world of difference for us at Olive Clothing. We were grappling with high costs per purchase, but their strategic interventions turned things around. They designed an intelligent funnel for us, diversified our ads, and consolidated our audiences - all of which led to a substantial 40% decrease in cost per acquisition. Not only did they bring down costs, but they also boosted our overall revenue by 1.54 times. Partnering with Upthrust has proven to be a game-changing decision for our growth.

Natalie Evans
Founder, Olive Clothing

Upthrust got us at L'Oréal. They guided us with insightful strategies to pinpoint precisely our target audience. It was an intelligent mix of behavioral, demographic, and contextual targeting. The result? A remarkable 45% sales growth for our products, and cost per sale was reduced by 60%. This wasn't just a numbers game; it was about effectively reaching out to genuine people. Thanks to Upthrust, we saw real growth.

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Marketing Director, Loreal

Petco was about to launch a new Unleashed boutique store, and we needed help getting the word out. Upthrust came in and focused on connecting with local pet owners. They placed ads on local news sites and other places our potential customers would likely visit. And guess what? It worked! The ads hit home, with more people clicking on them than we usually see in this industry. But the real success was in the foot traffic. Thanks to the campaign, our store was buzzing with 25% more visitors than usual. Upthrust also gave us some great tips on how to reach out to our local community in the future.

Katie Nauman
Marketing, Petco

Teaming up with Upthrust was the best decision we made. They took the time to get Aikido and our unique place in the market truly. With this understanding, they masterfully crafted and executed a strategy that led to an impressive 372% increase in organic growth and a whopping 482% rise in platform demos. In simple words, they made a massive difference to our business!

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Founder, Mukunda Foods

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