Upthrust helped Get Rich or Die Trucking to revamp their website for conversions, designed marketing campaigns based on researched buyer personas, and created animated promotional videos to drive engagement and reduce friction points, leading to a staggering 195% increase in growth rate.
Growth Marketing
Google Ads
Get Rich or Die Trucking grappled with challenges to develop and adapt campaigns that could quickly create the necessary brand awareness with engagement. They needed a robust strategy and the right foundations, where market research and strategy came into play.
Difficulty in Developing Engaging Campaigns
Lack of Brand Awareness
Need for Market Research and Strategy
Upthrust started by revamping their website for conversions and designing marketing campaigns based on researched buyer personas. The regions restructured the campaigns to create tailored ad copy relevant to the geo-target. Single Keyword Ad Groups (SKAGs) structures were employed to improve campaign optimization performance. Animated promotional videos were created to help audiences understand the offered service faster and reduce friction points.
Website Revamp
Marketing Campaigns Based on Buyer Personas
Animated Promotional Videos
This strategic approach led to an impressive 195% increase in growth rate and a surge in revenue from $11,674 to $98,678 in just three months. Get Rich or Die Trucking also achieved a ROAS of 4.13x on Google Ads.
195% Increase in Growth Rate
$11,674 to $98,678 Revenue Growth in 3 Months
4.13x ROAS on Google Ads
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