G.H. Bass & Co.

Digital Alchemy: Turning G.H. Bass Ads to Gold

Witness the digital metamorphosis as G.H. Bass & Co. vaults social engagement by 782%, achieving a cost-efficient $1.35 CPC through masterful SEO, TikTok, and Meta strategies


SEO, Social Media and Performance marketing


Tiktok and Meta | Instagram




Jump in social engagement

Project Overview

G.H. Bass & Co. embarked on a thrilling digital voyage, setting their sights on captivating the discerning crowd of 25-64-year-olds boasting household incomes of $75k and more. Their compass was aimed at the vivacious markets in the South and the laid-back yet trendsetting West Coast. The mission: to lure these stylish navigators to their treasure trove of a website. But wait, G.H. Bass & Co. realized that to catch the big fish, they needed the ultimate bait. They craved a digital sherpa, an Yoda in the murky waters of the internet, to guide them through the tempests of performance marketing. Enter Upthrust, the performance marketing maestro, with a sprinkle of pixie dust and a dash of marketing wizardry. Like a trusted co-captain, we raised the sails and caught the wind, steering their ship through seas teeming with web traffic and CTRs that soared higher than an eagle across the open skies.


Upthrust channeled its inner digital Jedi for G.H. Bass & Co., wielding demographic and geo-targeting sabers. We then harnessed the Force of advanced behavioral targeting, warding off the dark side of consumer indifference. Like deploying droids for galactic impact, High Impact Display Banners and Email Login Ads boldly went where no ads have gone before. Domain-level shielding, performance-based hyperdrives, and Keyword Search targeting navigated the asteroid field of the web. The Millennium Falcon pivot? Amazon's DSP, jumping CTRs into hyperspace.


With the flair of a Broadway encore, the campaign was a standing ovation! Mobile Interstitial, Email Login Page, and Half Page banners pirouetted gracefully, clocking CTRs north of 0.3%. And, drumroll, please… an ovation-worthy 0.43% average CTR, upstaging industry norms! Upthrust took a bow as G.H. Bass & Co.’s Tony Award-winning digital partner, with roses and thunderous applause showering down. It's safe to say we stole the show!


Don't take our word for it, take theirs!

"Discover the power of digital marketing that delivers on its promises with our satisfied customers' testimonials. See for yourself why we're the best in the biz."

"Throughout this rapid scaling effort, we've maintained a profitable ROAS and met the desired KPIs."

Tim Roter
Director, M.C Overalls

We hired the Upthrust Team to assist us with our Google and Facebook advertising. I’m very happy to report that, my business is starting to take off! I can see a consistent flow of new clients coming into the business. They are driven by integrity and passion for optimization.

Joel Annesley
Founder, Quietly Successful

They produced an incredible all round marketing strategy . The team can optimise growth for the short and long term. If you want to stand out in your business online, go with these guys. They will have you saying wow at their intelligence, creativity and ideas.

Kaitlyn Cook
Founder, KCC

Upthrust was our solution when we were struggling. They dug deep into our business, and their expertise showed. With just a $4900 investment, our revenue multiplied by 2.7 times, reaching an impressive $51,479 monthly. The team at Upthrust truly understands digital sales and growth, focusing on the results that matter. At The Lash Supply, we value their practical and effective approach.

Founder, The Lash Supply

Upthrust means business - growth, performance, and revenue are their focus. As a young company, we had reservations about hiring an agency, but Upthrust quickly became more than just a team - they became our partners. They helped us navigate complex growth paths, always going the extra mile. A clear understanding of our goals led to a strategic plan that resulted in impressive growth. With Upthrust, you're not outsourcing but gaining a growth partner.

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Founder, Jewel Marvels

Running an online auto parts store at Carorbis, we struggled with stagnant growth, poor traffic, ineffective ads, and low conversion rates. That's when we met Akshay at Upthrust. Their team devised a plan that promised to boost our organic rankings, optimize ad spend, and plug our conversion funnel leaks. Six months in, we've witnessed a 463% increase in organic traffic, significantly improved ad performance, and a near tripling of our conversion rates. All credit to the phenomenal team at Upthrust

Founder, Cororbis

At Housr, we struggled with the quantity and quality of leads for our diverse portfolio of properties. This challenge directly impacted our conversion rates. With Upthrust's involvement, we saw a notable boost in leads and conversions. Their expertise in search engine marketing, Google ads, and budget allocation were instrumental in hitting our targets. We now receive property-specific leads, and our online presence has skyrocketed. Its deep engagement with our evolving needs sets Upthrust apart, enabling them to craft strategies that drive our growth.

Marketing Head, Housr

Teaming up with Upthrust made a world of difference for us at Olive Clothing. We were grappling with high costs per purchase, but their strategic interventions turned things around. They designed an intelligent funnel for us, diversified our ads, and consolidated our audiences - all of which led to a substantial 40% decrease in cost per acquisition. Not only did they bring down costs, but they also boosted our overall revenue by 1.54 times. Partnering with Upthrust has proven to be a game-changing decision for our growth.

Natalie Evans
Founder, Olive Clothing

Upthrust got us at L'Oréal. They guided us with insightful strategies to pinpoint precisely our target audience. It was an intelligent mix of behavioral, demographic, and contextual targeting. The result? A remarkable 45% sales growth for our products, and cost per sale was reduced by 60%. This wasn't just a numbers game; it was about effectively reaching out to genuine people. Thanks to Upthrust, we saw real growth.

Erika Valdez
Marketing Director, Loreal

Petco was about to launch a new Unleashed boutique store, and we needed help getting the word out. Upthrust came in and focused on connecting with local pet owners. They placed ads on local news sites and other places our potential customers would likely visit. And guess what? It worked! The ads hit home, with more people clicking on them than we usually see in this industry. But the real success was in the foot traffic. Thanks to the campaign, our store was buzzing with 25% more visitors than usual. Upthrust also gave us some great tips on how to reach out to our local community in the future.

Katie Nauman
Marketing, Petco

Teaming up with Upthrust was the best decision we made. They took the time to get Aikido and our unique place in the market truly. With this understanding, they masterfully crafted and executed a strategy that led to an impressive 372% increase in organic growth and a whopping 482% rise in platform demos. In simple words, they made a massive difference to our business!

Ron Altmen
Founder, Aikido

Our collaboration with Upthrust has been transformative. Their targeted approach led to a remarkable decrease in lead cost and a significant increase in lead quality. We also saw a massive decrease in our client acquisition cost. Their strategic and efficient handling of our unique needs has been instrumental in driving our company's performance and profitability.

Alan taylor
Founder, Mukunda Foods

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