Witness the digital metamorphosis as G.H. Bass & Co. vaults social engagement by 782%, achieving a cost-efficient $1.35 CPC through masterful SEO, TikTok, and Meta strategies
SEO, Social Media and Performance marketing
Tiktok and Meta | Instagram
G.H. Bass & Co. embarked on a thrilling digital voyage, setting their sights on captivating the discerning crowd of 25-64-year-olds boasting household incomes of $75k and more. Their compass was aimed at the vivacious markets in the South and the laid-back yet trendsetting West Coast. The mission: to lure these stylish navigators to their treasure trove of a website. But wait, G.H. Bass & Co. realized that to catch the big fish, they needed the ultimate bait. They craved a digital sherpa, an Yoda in the murky waters of the internet, to guide them through the tempests of performance marketing. Enter Upthrust, the performance marketing maestro, with a sprinkle of pixie dust and a dash of marketing wizardry. Like a trusted co-captain, we raised the sails and caught the wind, steering their ship through seas teeming with web traffic and CTRs that soared higher than an eagle across the open skies.
Upthrust channeled its inner digital Jedi for G.H. Bass & Co., wielding demographic and geo-targeting sabers. We then harnessed the Force of advanced behavioral targeting, warding off the dark side of consumer indifference. Like deploying droids for galactic impact, High Impact Display Banners and Email Login Ads boldly went where no ads have gone before. Domain-level shielding, performance-based hyperdrives, and Keyword Search targeting navigated the asteroid field of the web. The Millennium Falcon pivot? Amazon's DSP, jumping CTRs into hyperspace.
With the flair of a Broadway encore, the campaign was a standing ovation! Mobile Interstitial, Email Login Page, and Half Page banners pirouetted gracefully, clocking CTRs north of 0.3%. And, drumroll, please… an ovation-worthy 0.43% average CTR, upstaging industry norms! Upthrust took a bow as G.H. Bass & Co.’s Tony Award-winning digital partner, with roses and thunderous applause showering down. It's safe to say we stole the show!
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It’s a good idea to let someone have your back, and who better to help you wing your marketing game than us?