The goals were to increase brand awareness, generate more high-quality leads, and nurture prospects for the sales team. [Agency Name] developed an integrated campaign consisting of: 1..Targeted LinkedIn ads focused on electronics procurement and engineering roles 2. Customized lead nurturing sequences for each of Univa’s service lines 3. Email campaigns highlighting Univa’s value proposition for sourcing components The messaging emphasized Univa’s decades of electronics industry expertise, global supplier relationships, and ability to simplify complex procurement processes.
B2B Marketing
Linkedin & Email Marketing
Within 6 months, the integrated LinkedIn, lead nurturing, and email marketing initiatives delivered phenomenal results:
The highly targeted digital strategy significantly expanded Univa’s reach to key decision makers. Lead quality improved dramatically through tailored nurturing. Sales velocity accelerated with sales-ready leads.
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