Driving High-Quality Leads for an Electronics Sourcing Company

Univa Technologies is a global distributor of electronic components. They have been in the market for the last 20 years and were using a direct sales approach with field marketing as the only way to reach out to potential clients. The brand wanted to build a digital presence with an aim to scale.
Upthrust entered this equation with their experience and expertise in B2B Marketing.
Let's talk about what we did.
The buyer personas helped us identify that LinkedIn was the best channel to reach a variety of audiences. We tested with different creatives to find the audience that would become Univa's customers.
Within 6 months of LinkedIn ads, lead nurturing, and email marketing, we achieved phenomenal results:
The highly targeted digital strategy significantly expanded Univa’s reach to key decision-makers. Lead quality improved dramatically through tailored nurturing. Sales velocity accelerated with sales-ready leads.