Explore how Dell EMC harnessed the power of Google Ads and Adobe After Effects, transforming their growth marketing strategy and skyrocketing their growth rate by 35.78% and ROAS to an astonishing 6.45x.
Google Ads, Adobe Aftereffects
In the past, Dell EMC PowerProtect Data Manager found themselves grappling with a triad of challenges: simplifying tool application across a vast organization, crafting an engaging script that would resonate within their chosen medium, and all the while keeping a keen eye on budget constraints. Faced with these hurdles, they needed a partner to turn the tide. Upthrust entered the scenario as this reliable ally. Their unique approach didn't merely help Dell EMC navigate these difficulties, but transformed them into opportunities for growth. Harnessing these challenges as catalysts, Upthrust sparked a powerful growth narrative, illustrating that when met with creativity and strategic thinking, even the most complex challenges can drive exceptional results
Upthrust tackled the challenge head-on, diving deep into the app to unravel its complexities. Their solution? A budget-friendly animated video that highlighted the app's benefits and uses in an engaging way, making it simple and appealing to the entire organization.
Upthrust's strategic prowess was on full display, driving a hefty 35.78% surge in growth rate, achieving a 6.45x return on Google Ads, and reeling in a whopping 121 high-quality leads. A testament to their game-changing impact in the tech sector's growth marketing landscape.
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