Upthrust implemented an integrated lead gen strategy for Rescribe combining LinkedIn ads, email nurturing campaigns, and organic social media posting. LinkedIn ads focused on resonating with hospital executives’ pain points around workflows, data silos, and physician burnout. Email nurturing was designed to educate prospects on Rescribe’s solutions and social media posts built awareness and credibility.
B2B Marketing
Linkedin, Email & Social Media Marketing
To attract healthcare decision makers, our strategic LinkedIn ads targeted titles like Hospital CIO, Healthcare IT Director, and Practice Administrator. Ads spotlighted Rescribe's solutions for issues like data silos, workflow bottlenecks, and physician burnout.
Email nurturing focused on educating prospects with content like implementation guides, security whitepapers, and customer success stories. Email copy and offers aligned to different user personas and buying stages.
For social media, we followed an editorial calendar spanning topics like digital transformation, patient experience, and connected care. Posts included infographics, statistic snapshots, and perspective articles.
We created diffrent buyer person's based on the current customers Rescribe has and also speaking with the company founder and their sales teamWe identified job titles or functions that has to be excluded and developed a deep understanding on the ICP for Rescribe
The integrated strategy coupled a high-volume, multi-channel approach to generate leads with polished execution for sales qualification and velocity.
We create current customer lists and competitor company lists on linkedin and we added more data to it every week and excluded them from our campaigns. We started with linkedin lead gen form campaigns as from our experience they tend to work better as compared to landing pages.
We tested diffrent audiences that we created and diffrent lead gen forms as well after running ads for 2 weeks we figured out the hooks and angles that are working and found which ads had the highest CTR and which forms have the highest form completion rate.
We got few leads with this, the lead quality was good but the volume was not satisfactoryThen we made adjustments to our existing campaigns using our learnings and relaunched the campaigns again
In the first 90 days, we are expecing the integrated strategy to produce:
The multi-channel approach is intended to deliver a strong influx of qualified prospects into Rescribe’s sales pipeline.
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