Our agency implemented an integrated lead gen strategy for Rescribe combining LinkedIn ads, email nurturing campaigns, and organic social media posting. LinkedIn ads focused on resonating with hospital executives’ pain points around workflows, data silos, and physician burnout. Email nurturing was designed to educate prospects on Rescribe’s solutions. And social media posting built awareness and credibility.
B2B Marketing
Linkedin & Email Marketing
To attract healthcare decision makers, our strategic LinkedIn ads targeted titles like Hospital CIO, Healthcare IT Director, and Practice Administrator. Ads spotlighted Rescribe's solutions for issues like data silos, workflow bottlenecks, and physician burnout.
Email nurturing focused on educating prospects with content like implementation guides, security whitepapers, and customer success stories. Email copy and offers aligned to different user personas and buying stages.
For social media, we followed an editorial calendar spanning topics like digital transformation, patient experience, and connected care. Posts included infographics, statistic snapshots, and perspective articles.
The integrated strategy coupled a high-volume, multi-channel approach to generate leads with polished execution for sales qualification and velocity.
In the first 90 days, we are expecing the integrated strategy to produce:
The multi-channel approach is intended to deliver a strong influx of qualified prospects into Rescribe’s sales pipeline.
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