We used geographic, demographic, contextual, and behavioral targeting and high-impact placements to increase traffic to Akin's Natural Foods website and grow brand awareness within Oklahoma markets. Our strategic approach resulted in a 35% increase in website traffic and an impressive 10.45% CTR for retargeted efforts.
Digital Advertising, Hyper-local Targeting
Local News, Health/Holistic, Women's Interest, and Lifestyle Websites
Akin's Natural Foods aimed to generate increased traffic to its website and grow brand awareness within Oklahoma markets. Their target audience was women aged 45+ demonstrating behavior aligned with Akin's products and services within relevant Oklahoma counties.
Expanding Brand Awareness in Oklahoma
Markets High-impact Placements for Increased Website Traffic
We layered various targetable segments to reach Akin's ideal audience, including geographic, demographic, contextual, and behavioral data. We focused on Health/Holistic, News, Women's Interests, and Lifestyle verticals within the target counties. Demographic targeting was used to reach women aged 45+, and behavioral targeting was employed for users interested in healthy lifestyles and holistic living. Retargeting efforts were also implemented to re-engage users who interacted with the ads.
High-impact Ad Placements
Optimizing Delivery for High CTRs
The campaign resulted in a 35% increase in website traffic within Oklahoma markets, with an average CTR of 0.29% and an impressive 10.45% CTR for retargeted efforts. Akin's Natural Foods was pleased with its expansive targeting capabilities, high-impact placements, and relevant and engaged traffic driven to its site.
Boosted brand awareness in target markets
Achieved strong retargeting results
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