With high-converting ad placements, we employed demographic, behavioral, and contextual targeting tactics to increase return on investment and encourage online sales in the run-up to Valentine's Day. Through our efforts, internet purchases increased by 50%, resulting in a very effective campaign.
Digital Advertising, Direct Response Campaign
Newspaper, Business, Magazine, and Lifestyle Websites
During their Valentine's Day campaign, 1-800-Flowers.com aimed to boost online sales and optimize return on investment. Men inclined to buy flowers or presents for their significant others on holiday were the intended audience for this project.
We reached the intended audience through demographic, behavioral, and contextual targeting. We restricted the audience demographics to men using first and third-party data, and we further narrowed this to those behaviorally identified as having the propensity to buy flowers online. The campaign retained contextual relevance by being promoted on websites for businesses, journals, newspapers, and lifestyles.
The Valentine's Day campaign of 1-800-Flowers.com was a resounding success, with top-performing ad units reaching an incredible 0.503% CTR and backing out to CPA targets. The campaign led to a 50% increase in online purchases. Only 10 days into the flight, performance was quite strong. Therefore, 1-800-Flowers.com quadrupled their budget for the remaining campaign portion and renewed for many years.
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We hired the Upthrust Team to assist us with our Google and Facebook advertising. I’m very happy to report that, my business is starting to take off! I can see a consistent flow of new clients coming into the business. They are driven by integrity and passion for optimization.
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Upthrust was our solution when we were struggling. They dug deep into our business, and their expertise showed. With just a $4900 investment, our revenue multiplied by 2.7 times, reaching an impressive $51,479 monthly. The team at Upthrust truly understands digital sales and growth, focusing on the results that matter. At The Lash Supply, we value their practical and effective approach.
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At Housr, we struggled with the quantity and quality of leads for our diverse portfolio of properties. This challenge directly impacted our conversion rates. With Upthrust's involvement, we saw a notable boost in leads and conversions. Their expertise in search engine marketing, Google ads, and budget allocation were instrumental in hitting our targets. We now receive property-specific leads, and our online presence has skyrocketed. Its deep engagement with our evolving needs sets Upthrust apart, enabling them to craft strategies that drive our growth.
Teaming up with Upthrust made a world of difference for us at Olive Clothing. We were grappling with high costs per purchase, but their strategic interventions turned things around. They designed an intelligent funnel for us, diversified our ads, and consolidated our audiences - all of which led to a substantial 40% decrease in cost per acquisition. Not only did they bring down costs, but they also boosted our overall revenue by 1.54 times. Partnering with Upthrust has proven to be a game-changing decision for our growth.
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Petco was about to launch a new Unleashed boutique store, and we needed help getting the word out. Upthrust came in and focused on connecting with local pet owners. They placed ads on local news sites and other places our potential customers would likely visit. And guess what? It worked! The ads hit home, with more people clicking on them than we usually see in this industry. But the real success was in the foot traffic. Thanks to the campaign, our store was buzzing with 25% more visitors than usual. Upthrust also gave us some great tips on how to reach out to our local community in the future.
Teaming up with Upthrust was the best decision we made. They took the time to get Aikido and our unique place in the market truly. With this understanding, they masterfully crafted and executed a strategy that led to an impressive 372% increase in organic growth and a whopping 482% rise in platform demos. In simple words, they made a massive difference to our business!
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