Leadrat

The primary objective of this project was to generate leads and demo calls for LeadRat, a real estate CRM platform, with a focus on expanding into the UAE market and scaling operations in the existing Indian market.

Challenges

Expand Leadrat’s presence in the UAE market while scaling in India.
Generate high-quality demo leads from real estate agencies in a new, competitive UAE landscape.
Required localised messaging to resonate with different regional markets from the target audience.
Limited awareness about Leadrat in the UAE after proven success in India with $1.5M+ revenue due to recent expansion.

Qualified Leads in 30 Days

10.23%

From Completion Rate

48%

Lowe CPL With 1 Creative

full funnel strategy

Multi-channel, hyper-targeted with different positioning angles to boost visibility and demo generation.

Geo-specific Ad Campaigns

Ran separate LinkedIn Ads for India and UAE with custom messaging.
Every Ad incorporated local pain points and city or market references.
Used real estate terminology to resonate with agency owners and agents.
Created ad variations to appeal to owners, managers, and decision-makers.

Multiple-format Promotion

Leveraged the IPS Dubai event Ads to build relevance and work with live demand.
Created spotlight ads and inmail formats with highlighted numbers.
Developed right messaging to showcase LeadRat as a key player as a real estate CRM.

Content-Led TOFU + Cold Outreach

Used detailed case study ads for top-funnel education
Crafted direct outreach ads for bottom-funnel conversion.
Shared agency growth stories (e.g., scaling from 10 to 30 agents).
Launched WhatsApp and email campaigns in India & Dubai for direct interaction.
Suggested optimized landing page structure inspired by top CRM competitors.

results

Generated 19 qualified demo leads in the first 30 days with a CPL of AED 212.16.
Achieved 48% lower CPL using the best-performing “Simplicity” creative.
Brand awareness campaign got a 5.93% CTR, showing strong engagement in the UAE market

conclusion

After partnering with Upthrust, LeadRat positioned itself as a trusted-premium CRM solution in a brand-new market.
We worked together on hyper-localized campaigns, event promotions, TOFU storytelling with case study ads, and other various formats.

The added cold outreach and landing page analysis ensured zero lead leakage, a perfect mix of inbound and outbound success.

A b2b saas agency run on trust and results

Vaibhav Vashisht

Co-Founder at Acadly

“From a company that had no experience in the entire marketing space to hitting benchmarks and getting engagement was a success for us. Regular discussions provided reassurance & showcased Upthrust's efforts to keep the ball rolling.”

Acadly

Acadly is a cutting-edge platform that revolutionizes attendance tracking for educational institutions, enhancing student engagement and streamlining administrative processes.