Automate the Heat: Savor Rich Leads, Slender Spend

Services
Google & Facebook Ads
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Project Overview

Mukunda Foods manufactures and supplies kitchen equipment. The target audience for this brand includes cloud kitchens and restaurant chains. They additionally have a start product, Dosamatic: An automatic dosa-making machine. ( The writer of this case study is craving dosa now!)

The brand wanted a pathway to lead generation in the Indian market and was looking to build a space for itself while scoring new clients.

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Execution

Upthrust and Mukunda Foods worked together on this project to reach out to potential customers. We started by understanding the needs of Mukunda Foods and paired them with our knowledge and tools to draw the best outcome. We found the right keywords, ran relevant ads, and were able to bring a quality audience for the brand.

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We identified relevant keywords that users search for and devised a Google and Facebook ads strategy. Further, we started running ads based on these keywords that users usually enter while looking for something in their search bar. We continued this practice for people who visited our landing page using Google ads. If the current plan didn't work for an audience, we retargeted them with Facebook and Google Display ads.

Campaigns we created on Google:

  • The high-intent campaign
  • The medium-intent campaign
  • Retargeting display campaigns
  • Retargeting discovery campaigns

We started with Google Ads and retargeted the same audience on Facebook to run a CBO campaign.

(Insights: CBO is featured by Facebook Ads Business Manager to distribute funds unevenly between ads, based on how they are doing with the audience)

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Results

Upthrust acted as the perfect partner for Mukunda Foods. We:

  • Reduced lead generation costs by 78%.
  • Improved the quality of leads by 60%.
  • Lowered the costs of acquiring new clients by 351%.

All in all, our strategy helped Mukunda Foods become more efficient and profitable. 

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Result

Services

Conversion rate optimization (CRO) and Performance marketing

Platforms

Google & Facebook Ads

Lead Cost

78%

351%

Decreased

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