What is Performance Max New ad campaign by Google ?
Performance Max ad campaigns by Google are a new way of running ad campaigns on the Google Ecosystem. These campaigns are a new way for advertisers to buy and optimize Google ads across YouTube, Display, Search, Discover, Gmail and Maps from a single campaign. It is a new campaign type in Google Ads that uses artificial intelligence and machine learning to boost your performance across the Google inventory. It may seem like another campaign type with the same unnecessary hullabaloo, but if you have been in the digital marketing field or have been ardently following Google, you would know that Performance Max is so much more. For the last half-decade or so, Google’s strategy has been to create a fully automated Google Ads platform. This is the beginning of the road to the future and a part of Google’s bigger vision; full automation.
Examples of efficient Performance Max campaigns:
15% lower cost-per-lead compared to generic Search campaigns, according to Allianz
39% increase in test drive leads at an 83% lower cost-per-lead for SAIC-MG Motors
Joybird and its agency Go Fish used Performance Max to help deliver 95% in revenue lift at a 40% higher ROAS
Another feature the Performance Max campaign produces is its addition to the Insights page. The Insights page is a nice feature for most of us, but how many really use it to its full potential? How many of you actually log in to the Insights page and study it to get the rich perception and intuition you have been looking for? The Insights page provides us with many insights, and the Performance Max tool makes it so much easier for us to take those insights. Explore the Insights page to comprehend driving performance and determine which customer segments are performing well – including target audiences you had not expected. The Performance Max tool will help you understand how automation works and improve your campaign. You can also see how your top-performing assets are combined to build creatives using the Combinations report. Keep an eye on what’s working best – and keep doing more of it, and get rid of the below-par assets!
In the next few months, Google will introduce new features in Performance Max designed for businesses and companies with physical locations. For example, you’ll be able to focus your campaigns even more on getting your potential customers into buy mode. So, suppose you own a store that has a local inventory feed of your products available on it. In that case, you will be able to take advantage of Google Maps and Search Ads as Google would provide you with more information regarding your product lineup. Two new types of ads will also be made available on the platform. One of which is custom to encourage foot traffic at your establishment by displaying products directly. Whereas the other can help generate revenue further down the line through online sales conversion – though this may take longer than trying to get someone physically inside your doors quicker! Next (you should be excited about this one), you’re about to get more for less. Google will be upgrading Smart Shopping and Local campaigns to Performance Max next year, which will inevitably help you achieve your goals faster. Google has vowed to continue investing in Performance Max, which will become the top-of-the-line product in the market while simplifying your operations by keeping only one campaign. This will also mean that Google will improve their automation technology over time to help you perform better on Google Ads.
Google’s Performance Max ad campaign offers significant advantages to advertisers. It’s best not to restrict your own company; limiting your potential won’t make sales come any easier. Start ahead of the curve and don’t fall back on your competition by preparing yourself for all the upgrades and changes Google introduces to Performance Max by beginning right now. Now is the time if you are not using Google’s performance max ad campaign. Contact us or book a consultation call and get going with our experts who can guide you on building a Performance Max ad campaign that works for you!
Finally, let us once again quickly go through the major benefits of operating with Performance Max:
Increasing Conversions and Value
Finding New Customers
Gaining Richer Insights
Working together with Automation
We hope you enjoyed our article about the new Google Performance Max campaigns. If you have any questions or concerns, please get in touch with us through our website.
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