The agency audited existing campaigns, developed buyer personas, optimized ads, created LinkedIn and Google ads, built email nurturing sequences, implemented lead scoring, and standardized the lead lifecycle process. This integrated approach focused on aligning messaging, improving targeting, automating nurturing, and optimizing the lead process to drive more leads at a lower cost for VEGA's radar level sensors.
B2B Marketing
The integrated digital campaign with structured lead nurturing drove significant lead volume and engagement. Cost per lead dropped as targeting and messaging improved. VEGA now has a scalable, standardized framework to generate and qualify new prospects.
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