Overview

VEGA, a company that manufactures radar-level sensors and other instrumental sensors, didn't initially work on digital market aspects of their brand. They weren't sure about the impact that digital marketing could bring to their leads and sales. That's where Upthrust came in!

Strategy

We started by understanding VEGA's ICP and its associated challenges. After our research, we decided to run campaigns on LinkedIn. Why? Our experience says that LinkedIn Lead Gen Forms bring high success rates. We created the form and added the relevant questions.

The next step was to create different audiences and experiment with multiple strategies for each. Here's what we did!

• Targeted an audience based on different job roles and titles.
• Targeted an audience based on their company sizes.
• Added extra questions to create further resistance.
• Added member interests.

‍

Execution

We experimented with our plan for two weeks and were able to understand what worked in Lead Gen Forms for the best conversion and in messaging for higher CTR. Within 4 weeks, we were able to see a positive result with lead generation and cost per lead!

‍

Results

• 55% decrease in cost per lead to ₹2314
• 26% increase in total leads quarter-over-quarter
• 4X higher email sequence open rates
• 47% more leads driven from LinkedIn
• 31% lift in Google Ads clickthrough rate
• Predictable lead volume through a standardized process

The integrated digital campaign with structured lead nurturing drove significant lead volume and engagement. Cost per lead dropped as targeting and messaging improved. VEGA now has a scalable, standardized framework to generate and qualify new prospects.

We at Upthrust look forward to making your brand grow, as we did with VEGA!

‍