Decrease in Cost Per
Sales Qualified
full-funnel linkedin
campaigns for Your *pipeline
Lead generation focused on MQLs and activity metrics
Broad targeting based
on firmographics
Running programmatic ads
and automated outreach
Measuring success by
leads and CAC
Siloed marketing and
sales functions
Revenue focused on pipeline
velocity and deal quality
Cluster targeting based on
specific challenges and use cases
Building relationships through
multi-threaded engagement
Measuring success by: Marketing, sourced pipeline, Deal size (ACV) Win rates, Sales cycle length
Aligned marketing and sales team
working on shared revenue targets