Petco

How we helped Petco promote their Unleashed store grand opening and drive foot traffic, increasing store visits by 25%

Utilizing geo, behavioral, and contextual targeting, we launched a hyper-local campaign for Petco Unleashed, employing diverse ad formats to achieve a 25% boost in-store visits.

Services

Digital Advertising, Hyper-local Targeting

Platforms

Local News and Lifestyle Websites

Result 1

↑ 25%
In-store visits during the grand opening campaign.

Result 2

↑ 18%
Click-through rates (CTRs) compared to the industry average.

Project Overview

Petco aimed to build awareness for the grand opening of their Unleashed boutique pet store in North Babylon, NY, to drive foot traffic to the store. Success would be measured against the client's CTR goals. Petco sought a target audience of pet owners surrounding the new store location.
Driving Foot Traffic to Petco's Unleashed Store
Highly Engaging Ad Placements for Increased CTR ‍

Execution

We combined geographic, behavioral, and contextual targeting to reach the desired audience, running the campaign across local news and lifestyle websites with zip code geo-targeting in place. The campaign was behaviorally targeted to reach users classified as pet owners and dog/cat enthusiasts. A mix of Standard Display Banners, Expandables, and Mobile Interstitials was utilized to drive higher levels of viewer engagement.
Optimizing Campaigns Based on Device Usage Patterns
Prioritizing Mobile Campaign Components ‍

Results

The campaign successfully achieved a 25% increase in store visits during the grand opening and delivered 18% higher CTRs than the industry average. Our team's variety of dynamic ad placements helped Petco effectively promote its Unleashed store and drive a high volume of users to its website. Our optimizations and insights gave valuable feedback for Petco to guide future decisions on which zip codes to focus their digital marketing efforts.
Increased user engagement with ad placements
Gained valuable insights on zip code targeting for future campaigns

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Erika Valdez
Marketing Director, Loreal

Petco was about to launch a new Unleashed boutique store, and we needed help getting the word out. Upthrust came in and focused on connecting with local pet owners. They placed ads on local news sites and other places our potential customers would likely visit. And guess what? It worked! The ads hit home, with more people clicking on them than we usually see in this industry. But the real success was in the foot traffic. Thanks to the campaign, our store was buzzing with 25% more visitors than usual. Upthrust also gave us some great tips on how to reach out to our local community in the future.

Katie Nauman
Marketing, Petco

Teaming up with Upthrust was the best decision we made. They took the time to get Aikido and our unique place in the market truly. With this understanding, they masterfully crafted and executed a strategy that led to an impressive 372% increase in organic growth and a whopping 482% rise in platform demos. In simple words, they made a massive difference to our business!

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Founder, Mukunda Foods

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