"Witness the Power of Performance Marketing: Mukunda Foods' Journey to 78% Reduction in Lead Cost and 351% Decrease in Acquisition Cost"
Conversion rate optimization (CRO) and Performance marketing
Google & Facebook Ads
We figured out relevant search keywords that their users might be searching and then we came up with a google and facebook ads strategy. So, we started running google search ads for people who are searching for relevant keywords and then people who have visited on our landing page using google ads but they didn't purchased we retarget them with facebook ads and google display ads.
We created four campaigns on google:
1. Campaign with high intent buying search terms.
2. Campaign with medium intent buying search terms
3. Retargeting display campaigns.
4. Retargeting discovery campaigns.
The high intent campaign.
The medium intent campaign.
We were using same creatives for retargeting on google and facebook only we changed the messaging for both. On facebook we simply retargeted the google ads audience and ran a CBO campaign for it.
Upthrust and Mukunda Foods embarked on a thrilling quest – like a culinary Indiana Jones. First, we delved into the depths of Mukunda's labyrinthine needs. Armed with insights and our treasure trove of lead-generation and cost-optimization artifacts, we unearthed the golden trifecta: slashing through the jungle of lead costs, adding secret spices for scrumptious lead quality, and melting away client acquisition costs like butter on hot toast.
Upthrust, as Mukunda Foods' financial superhero, swooped in to rescue! With a powerful gust of strategy, we blew away 78% of the lead costs. Our laser vision focused on lead quality, zapping it up by 60%. But the crowning glory was shrinking client acquisition costs with our shrink-ray by an astonishing 351%. Mukunda Foods, now in its super-suit, soared high in the skies of profitability and efficiency.
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