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Redefining E-commerce Success: L'Oréal's Unprecedented Sales Boost
Reimagining e-commerce success for L'Oréal, we harnessed digital advertising and campaign optimization to boost Clarisonic sales by 45% and trim cost per sale by an impressive 60%.
Services
Digital Advertising, Campaign Optimization
Platforms
Cross-Platform Interstitials, Rising Star Pushdown
Sales
Cost Per Sale
Project Overview
Imagine us as conductors of an intricate digital symphony, where each note symbolizes an engaged customer. Our orchestra? Women aged 25-34 with a keen interest in beauty and entertainment. Our composition was not merely confined to creating melodious engagements but also to enthralling the audience to explore the Clarisonic skincare range on L'Oréal's online store. The instruments we played were high-impact ads, each one striking a chord with our audience, setting a rhythm that resonated with their preferences and needs. Every sale was akin to applause, an affirmation that our melody was hitting all the right notes. But it wasn't just about the ovation; it was also about how the musical number performed against the backdrop of our backend CPA goal. And perform it did, harmoniously lowering the CPA, one sale at a time, creating a crescendo of success that was as delightful to witness as it was to orchestrate
Execution
Our campaign was a digital bonanza, inflating Clarisonic sales by 45% and cutting down the average cost per sale by 60%. The high-impact ads positioned L'Oréal as a formidable player on the competitive field, helping us score the backend CPA goal with every sale. We mined the untapped potential within L'Oréal's existing customer base, striking a 75% increase in conversion rates on our platforms.
Results
The campaign successfully achieved a 45% increase in sales of Clarisonic products and a 60% reduction in the average cost per sale compared to the initial benchmark. The high-impact ad placements offered by our team helped L'Oréal stand out among competitors and achieve their goals. The backend CPA goal for each subsequent sale was met, showcasing the effectiveness of our strategic approach.
Activated the untapped potential of L'Oréal's existing customer base
Achieved a conversion rate 75% higher on the utilized platforms
Don't take our word for it, take theirs!
"Discover the power of digital marketing that delivers on its promises with our satisfied customers' testimonials. See for yourself why we're the best in the biz."
"Throughout this rapid scaling effort, we've maintained a profitable ROAS and met the desired KPIs."
Tim Roter
We hired the Upthrust Team to assist us with our Google and Facebook advertising. I’m very happy to report that, my business is starting to take off! I can see a consistent flow of new clients coming into the business. They are driven by integrity and passion for optimization.
Joel Annesley
They produced an incredible all round marketing strategy . The team can optimise growth for the short and long term. If you want to stand out in your business online, go with these guys. They will have you saying wow at their intelligence, creativity and ideas.
Kaitlyn Cook
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Upthrust was our solution when we were struggling. They dug deep into our business, and their expertise showed. With just a $4900 investment, our revenue multiplied by 2.7 times, reaching an impressive $51,479 monthly. The team at Upthrust truly understands digital sales and growth, focusing on the results that matter. At The Lash Supply, we value their practical and effective approach.
John
Upthrust means business - growth, performance, and revenue are their focus. As a young company, we had reservations about hiring an agency, but Upthrust quickly became more than just a team - they became our partners. They helped us navigate complex growth paths, always going the extra mile. A clear understanding of our goals led to a strategic plan that resulted in impressive growth. With Upthrust, you're not outsourcing but gaining a growth partner.
Steve
Running an online auto parts store at Carorbis, we struggled with stagnant growth, poor traffic, ineffective ads, and low conversion rates. That's when we met Akshay at Upthrust. Their team devised a plan that promised to boost our organic rankings, optimize ad spend, and plug our conversion funnel leaks. Six months in, we've witnessed a 463% increase in organic traffic, significantly improved ad performance, and a near tripling of our conversion rates. All credit to the phenomenal team at Upthrust
Rishabh
At Housr, we struggled with the quantity and quality of leads for our diverse portfolio of properties. This challenge directly impacted our conversion rates. With Upthrust's involvement, we saw a notable boost in leads and conversions. Their expertise in search engine marketing, Google ads, and budget allocation were instrumental in hitting our targets. We now receive property-specific leads, and our online presence has skyrocketed. Its deep engagement with our evolving needs sets Upthrust apart, enabling them to craft strategies that drive our growth.
Gunjan
Teaming up with Upthrust made a world of difference for us at Olive Clothing. We were grappling with high costs per purchase, but their strategic interventions turned things around. They designed an intelligent funnel for us, diversified our ads, and consolidated our audiences - all of which led to a substantial 40% decrease in cost per acquisition. Not only did they bring down costs, but they also boosted our overall revenue by 1.54 times. Partnering with Upthrust has proven to be a game-changing decision for our growth.
Natalie Evans
Upthrust got us at L'Oréal. They guided us with insightful strategies to pinpoint precisely our target audience. It was an intelligent mix of behavioral, demographic, and contextual targeting. The result? A remarkable 45% sales growth for our products, and cost per sale was reduced by 60%. This wasn't just a numbers game; it was about effectively reaching out to genuine people. Thanks to Upthrust, we saw real growth.
Erika Valdez
Petco was about to launch a new Unleashed boutique store, and we needed help getting the word out. Upthrust came in and focused on connecting with local pet owners. They placed ads on local news sites and other places our potential customers would likely visit. And guess what? It worked! The ads hit home, with more people clicking on them than we usually see in this industry. But the real success was in the foot traffic. Thanks to the campaign, our store was buzzing with 25% more visitors than usual. Upthrust also gave us some great tips on how to reach out to our local community in the future.
Katie Nauman
Teaming up with Upthrust was the best decision we made. They took the time to get Aikido and our unique place in the market truly. With this understanding, they masterfully crafted and executed a strategy that led to an impressive 372% increase in organic growth and a whopping 482% rise in platform demos. In simple words, they made a massive difference to our business!
Ron Altmen
Our collaboration with Upthrust has been transformative. Their targeted approach led to a remarkable decrease in lead cost and a significant increase in lead quality. We also saw a massive decrease in our client acquisition cost. Their strategic and efficient handling of our unique needs has been instrumental in driving our company's performance and profitability.
Alan taylor
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