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How we helped L'Oréal drive quality traffic and increase sales of Clarisonic products by 45%
To reach and engage the target audience of women aged 25-34 interested in beauty and entertainment, we employed a combination of behavioral, demographic, and contextual targeting. We focused on high-impact ad placements to differentiate L'Oréal from competitors and achieve a 45% increase in Clarisonic product sales.
Services
Digital Advertising, Campaign Optimization
Platforms
Cross-Platform Interstitials, Rising Star Pushdown
Result 1
Result 2
Project Overview
L'Oréal aimed to drive quality traffic to their e-commerce website and encourage users to purchase Clarisonic skincare products. Success would be determined based on a backend CPA goal associated with each sale. They wanted to target women aged 25-34 interested in beauty and entertainment.
Driving Quality Traffic to L'Oréal's E-commerce Website
High-Impact Ad Placements for Increased Engagement
Execution
We combined behavioral, demographic, and contextual targeting to reach the desired audience. We ran the campaign nationally across News, Lifestyle, Beauty, Entertainment, and Women's Interest verticals, focusing on Shopping and Beauty content and keywords. High-impact ad placements, including Cross-Platform Interstitials and the Rising Star Pushdown, were utilized to differentiate L'Oréal from competitors and drive engagement.
Aggressive Daily Campaign Optimizations
Prioritizing High-Conversion Sites
Results
The campaign successfully achieved a 45% increase in sales of Clarisonic products and a 60% reduction in the average cost per sale compared to the initial benchmark. The high-impact ad placements offered by our team helped L'Oréal stand out among competitors and achieve their goals. The backend CPA goal for each subsequent sale was met, showcasing the effectiveness of our strategic approach.
Activated the untapped potential of L'Oréal's existing customer base
Achieved a conversion rate 75% higher on the utilized platforms
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"Throughout this rapid scaling effort, we've maintained a profitable ROAS and met the desired KPIs."
Tim Roter
We hired the Upthrust Team to assist us with our Google and Facebook advertising. I’m very happy to report that, my business is starting to take off! I can see a consistent flow of new clients coming into the business. They are driven by integrity and passion for optimization.
Joel Annesley
They produced an incredible all round marketing strategy . The team can optimise growth for the short and long term. If you want to stand out in your business online, go with these guys. They will have you saying wow at their intelligence, creativity and ideas.
Kaitlyn Cook
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