How we helped Fitwell to increase User acquisition by 21%
We had to craft a finely brainstormed strategy since the business model was B2B but Fitwell capitalizes on its value provided to end users.
Services
Growth Marketing
Platforms
Google Ads and Facebook Ads
Result 1
Result 2
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Project Overview
Fitwell was at a nascent stage and wanted to be discovered by the relevant audience. They wanted to develop an execution plan that’d cost-efficiently help them to reach their brand awareness goal. Fitwell and Upthrust continue to partner to develop targeted digital marketing strategies in an effort to achieve even greater business goals and greater ROI.
- Growth Marketing
- Google Ads and Facebook Ads
Execution
Being recently launched, the idea was quite fresh and had to be demonstrated in an easy-to-understand tone. Not having a website and social media presence added to the challenge of reaching the maximum audience.
We helped by focusing our efforts on building and fostering a dedicated organic social community by using several different social media channels. After establishing an organic community of followers, we then were able to use paid social targeting. Using this paid technique, allowed us to help target users that are more relevant
- Content Creation
- PPC and Facebook Ads
- Promotion Strategy
Results
We were able to increase social engagement across all social media channels by almost 3 times the industry average. We also increased email signups, by promoting specials and other exclusive news. This email signup tactic allowed us to increase email conversions by 65%.
Our team of specialized Health and care paid media strategists has increased traffic, conversions, and revenue for FITWELL. After implementing the above strategic changes, this client saw significant increases in all relevant KPIs. In the quarter following the above changes, FITWELL saw a paid media attributed.
- 89% Increase in New Customers,
- 45% Increase in Customer Retention
Don't take our word for it, take theirs!
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John Carter
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Jason Larson
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Sophie Moore
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