Upthrust successfully collaborated with Dell EMC PowerProtect Data Manager to simplify the tool application for the entire organization, creating a budget-friendly and engaging animated video and ultimately driving a 35.78% growth rate.
Google Ads, Adobe Aftereffects
Dell EMC PowerProtect Data Manager faced challenges in simplifying the tool application for their entire organization, creating a script for their medium, and remaining budget-friendly. They sought a solution to help navigate these challenges and improve their growth rate.
Simplifying Tool Application
Creating a Script for Medium
Upthrust approached the problem by thoroughly understanding the app to simplify the content for everyone in the organization. An animated video encapsulating advantages and uses was created as budget-friendly and engaging content.
Understanding of the App
Creation of Animated Video
The execution resulted in a significant 35.78% increase in growth rate, a Return on Ad Spend (ROAS) on Google Ads of 6.45x, and a generation of 121 highly qualified leads. This project demonstrated the effectiveness of Upthrust's growth marketing strategies in the technology industry.
35.78% Increase in Growth Rate
6.45x ROAS on Google Ads
121 Highly Qualified Leads Generated
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