How Upthrust helped Dell EMC PowerProtect Data Manager to simplify tool application and increase growth rate by 35.78%

Upthrust successfully collaborated with Dell EMC PowerProtect Data Manager to simplify the tool application for the entire organization, creating a budget-friendly and engaging animated video and ultimately driving a 35.78% growth rate.


Growth Marketing


Google Ads, Adobe Aftereffects

Result 1

Increase in growth rate

Result 2

Return on Ad Spend (ROAS) on Google Ads

Project Overview

Dell EMC PowerProtect Data Manager faced challenges in simplifying the tool application for their entire organization, creating a script for their medium, and remaining budget-friendly. They sought a solution to help navigate these challenges and improve their growth rate.
Simplifying Tool Application
Creating a Script for Medium
Being Budget-Friendly ‍


Upthrust approached the problem by thoroughly understanding the app to simplify the content for everyone in the organization. An animated video encapsulating advantages and uses was created as budget-friendly and engaging content.
Understanding of the App
Creation of Animated Video ‍


The execution resulted in a significant 35.78% increase in growth rate, a Return on Ad Spend (ROAS) on Google Ads of 6.45x, and a generation of 121 highly qualified leads. This project demonstrated the effectiveness of Upthrust's growth marketing strategies in the technology industry.
35.78% Increase in Growth Rate
6.45x ROAS on Google Ads
121 Highly Qualified Leads Generated


Don't take our word for it, take theirs!

"Discover the power of digital marketing that delivers on its promises with our satisfied customers' testimonials. See for yourself why we're the best in the biz."

"Throughout this rapid scaling effort, we've maintained a profitable ROAS and met the desired KPIs."

Tim Roter
Director, M.C Overalls

We hired the Upthrust Team to assist us with our Google and Facebook advertising. I’m very happy to report that, my business is starting to take off! I can see a consistent flow of new clients coming into the business. They are driven by integrity and passion for optimization.

Joel Annesley
Founder, Quietly Successful

They produced an incredible all round marketing strategy . The team can optimise growth for the short and long term. If you want to stand out in your business online, go with these guys. They will have you saying wow at their intelligence, creativity and ideas.

Kaitlyn Cook
Founder, KCC

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