Aikido finance
August 2021

How we helped Aikido Finance to increase organic growth by 372%

Upthrust did thorough research to identify who exactly their target audience was. Once this was curated, we identified the mediums and ways to reach them and grow the intended metrics that is organic traffic and platform demos.


Growth Marketing, Search Engine Optimization


Google Ads and Facebook Ads

Result 1

increase in organic growth rate

Result 2

boost via Paid campaigns

Project Overview

Aikido wanted to create brand awareness by showcasing its USP of how it eliminated the high barriers to quantitative investing and opened up what was formerly confined to hedge funds, financial institutions, or those with extensive coding and data science expertise. Help with its search engine optimization, wanting to increase visibility organically because most customers were finding the companies only through business-name searches.

  • SEO strategy
  • Pay-per-click campaign.


Started with Auditing current tech and analytics stack to identify tracking and reporting gaps and historical data across the funnel. Defined lead journey patterns by channel, source, first touchpoint, and deal size.

Reviewed and optimized tracking schema around digital strategy and content campaigns. Built an executive dashboard showing leads and opportunities by exact marketing sources and campaigns illustrating marketing ROI to leadership. Within a high-niche industry, we were selective with keywords yet found volume in related keyword categories such as industry conferences, competitors, industry organizations, and product solutions.

  • PPC, Display Ads and
  • SEO Strategy
  • Content Creation


Upthrust helped the company develop strategic content designed to drive qualified traffic. The growth extended beyond the top of the funnel. Since September 2020, when our partnership officially began, we saw a 90% MoM increase in signup conversions, as well as another 66% MoM increase in the signup conversion rate.

Achieved a conversion rate 327% higher than the industry standard through rapid experimentation with creative testing and ad copy on Facebook Ads. Increased website users by 515% through paid and organic growth marketing.

  • 372% Growth - User acquisition via Organic traffic
  • 482% Boost - Monthly platform demos via Paid campaigns

Don't take our word for it, take theirs!

"Discover the power of digital marketing that delivers on its promises with our satisfied customers' testimonials. See for yourself why we're the best in the biz."

"Throughout this rapid scaling effort, we've maintained a profitable ROAS and met the desired KPIs."

Tim Roter
Director, M.C Overalls

We hired the Upthrust Team to assist us with our Google and Facebook advertising. I’m very happy to report that, my business is starting to take off! I can see a consistent flow of new clients coming into the business. They are driven by integrity and passion for optimization.

Joel Annesley
Founder, Quietly Successful

They produced an incredible all round marketing strategy . The team can optimise growth for the short and long term. If you want to stand out in your business online, go with these guys. They will have you saying wow at their intelligence, creativity and ideas.

Kaitlyn Cook
Founder, KCC

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