Beyond Appliances

From Scratch to Sales:

A Full-Service Marketing Rebrand for Beyond Appliances

Beyond Appliances is a brand working in the field of kitchen automation solutions. They create products that enhance the user's cooking experience while putting safety first by implementing their innovative features. 

We at Upthrust crafted a website and logo that showcased innovation with elegance. The design encapsulates the commitment of the brand to redefining the kitchen experience, using smart technology and user-centricity. 

‍

The Problem

• Building from GroundUp: Developing a brand identity from scratch provided with creative freedom. However, the process required consistent brand development, including the logo design and voice of the brand. 
• Resource Constraints: The availability of limited resources came with the need for maximum creativity and work efficiency, with an objective to develop a strong brand presence. 
• Market Navigation: Establishing a new brand in a competitive market requires strategic positioning and effective user engagement to build brand loyalty.

The Solution

• Data-driven brand building: In-depth research provided an understanding of consumer preferences, delivering information about the required brand presence and target audience. 
• Minimalist Brand Identity: The clean and modern design approach for the brand aesthetic to curate a memorable brand is implemented into the logo and website designs.
• Strategic Resource Optimization: The use of digital platforms and focus on core elements, leading to cost-effective marketing.
• Strong Brand Story: A carefully crafted narrative focusing on product features, positioning Beyond Appliances as a leader in kitchen automation.

"Always ready to push the boundaries, especially when it comes to our platform!"

With our commitment to innovation and an analytical eye, we developed a platform that is visually engaging and gives peak performance as an output. It also perfectly reflects the journey we have been through during these years. But this is not the end. With more case studies and stories in line and more experiences to define, we can now draw a line in the sand with this new milestone.

‍