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41%
Decrease in Cost Per
Sales Qualified
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Lead generation focused on MQLs and activity metrics
Broad targeting based
on firmographics
Running programmatic ads
and automated outreach
Measuring success by
leads and CAC
Siloed marketing and
sales functions
Revenue focused on pipeline
velocity and deal quality
Cluster targeting based on
specific challenges and use cases
Building relationships through
multi-threaded engagement
Measuring success by: Marketing, sourced pipeline, Deal size (ACV) Win rates, Sales cycle length
Aligned marketing and sales team
working on shared revenue targets
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For enterprise B2B, meaningful results typically align with your sales cycle length (usually 6-9 months). However, we track leading indicators and positive signals from the first month to demonstrate program traction, including target account engagement, buying committee relationships built, and pipeline velocity improvements.
Unlike traditional lead generation, we focus on full-funnel revenue generation. We help you identify and engage accounts that are likely to buy, build relationships with entire buying committees, and create demand through expert content and strategic distribution. Our goal is marketing-sourced pipeline and revenue, not just MQLs.
No. We believe in starting with minimal viable tools and developing processes first. Most companies already have the essential stack (CRM, basic marketing automation). We help you maximize what you have before considering additional investments.
We create joint marketing and sales programs focused on revenue, not just leads. This includes weekly pipeline reviews, account intelligence sharing, and coordinated warm-up activities. Our goal is to help sales have meaningful conversations with engaged accounts, not just pass them unqualified leads.
We specialize in B2B companies with:
.Complex sales cycles (6+ months)
.High average contract values ($50k+ ACV)
.Multiple stakeholders in buying decisions
.Enterprise or mid-market focus
We focus on revenue metrics that matter:
.Marketing-sourced pipeline and revenue
.Sales pipeline velocity improvements
.Account engagement quality
.Win rates and deal sizes
.Sales cycle length reduction
The most successful programs have:
. An engaged subject matter expert (SME) for content creation
. Sales team buy-in and participation
.Access to customer insights and data
.Weekly touch points for program optimization
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