- The 'Convergence Method' that generated 300% more qualified leads for Rescribe & $45 CPL for Acadly-even during budget freezes.
.png){kind=small}
.avif)
Trusted by Dell, VWO, Qpiai, Rescribe & 40+ B2B brands:
B2B Marketing Agency
That Fills Your Pipeline.
Behind $98K pipelines And 2,250 Qualified Leads
Get High Quality
Demos
Most B2B companies burn budget on leads that never convert.
We build the system that stops the bleed and starts the deals.
We build the system that stops the bleed and starts the deals.
Get Started
.svg)
A free 30-min B2B pipeline audit, find exactly where deals stall
.svg)
A 30-min B2B pipeline audit to spot
where your demos drop off
71% of B2B leads never convert. Here are the brands where we turned ad spend into closed revenue:
.svg)
CPG Tech
Electronics
Tech
Healthtech
RealEstate Tech
Enterprise tech
Enterprise SaaS
Manufacturing
.svg)
Music & Tech
Smart Tech
Quantum Computing
Edtech
Enterprise tech
Tech
Smart Tech
.svg)
Equipment Tech
These B2B Brands Stopped Guessing. Started Closing.
B2B Digital Marketing Services That Drive Pipeline Revenue:
Performance Marketing
Get a B2B Performance Marketing Agency for:
- Paid Search
- Paid Social
- Ad Creative and Landing Pages
- Conversion Tracking and Reporting
- Campaign Strategy and Management
Conversion Rate Optimization
Get a B2B Digital Marketing Agency for:
- GTM Development
- Full-Funnel Optimization
- A/B & A-Z Testing
- Content & Copy Optimization
- Campaign Strategy and Management
Account Based Marketing
Get a B2B Marketing Agency for:
- ABM Strategy
- Asset Development
- Tracking & Reporting
- Channel Selection (Display Ads, Paid Ads, Calls, Emails)
Demand Generation
Get a B2B PPC Agency for:
- LinkedIn Ads
- Google Ads
- Meta Ads
- Email Marketing
Automation In Marketing
Get an all-in-one B2B Marketing Agency for:
- Lead Gen Management
- Email Management
- Sales and Marketing Management
- AI Agents for Marketing
What You'll Walk Away With in
30 Minutes:
Tried In-House. Tried Agencies.
Here's Why Both Failed.
In-House
.avif){kind=small}
6+ months to ramp
Constant retraining
Optimize activity, not revenue
.avif)
Agency
12-month lock-in retainers
Budget burned on vanity metrics
Zero pipeline accountability
It's Proven: The Best B2B Results Come From Mapping Every Click to Close
.avif)
Upthrust as a SaaS Marketing firm helped us implement a holistic and critically analyzed marketing campaign and articulated that into an excellent road map and working brief.
Mark, VP Marketing at Dell
.avif)
Impressed by the swift and tangible results from Upthrust campaigns, their expertise in automation and digital marketing is remarkable. Personalized service at its best!
GAURAV, Marketing Manager at Vega
%201.avif)
Upthrust put together an expert roundup for us as well as podcast outreach.
SHANE MONKS, Founder at STRAT x AI
They helped us implement a holistic and critically analyzed marketing campaign and articulated that into an excellent road map and working brief.
.avif){kind=small}
Impressed by the swift and tangible results from Upthrust campaigns, their expertise in automation and digital marketing is remarkable.
Upthrust put together an expert roundup for us as well as podcast outreach.
Ed-tech SaaS
$45
CPL VIA
OUTREACH
OUTREACH
260%
Increase in LEAD
GENERATION
GENERATION
MEASURING INSTRUMENTS SUPPLIERS
29%
cost per lead (CPL)
Reduced
Reduced
47%
LEADS DRIVEN FROM
LINKEDiN INCREASED
LINKEDiN INCREASED
%201.svg)
HEALTHCARE
300%
increase in
qualified leads
qualified leads
260%
boost in
organic Growth
organic Growth
.avif)
.avif)
.avif)
.avif)
.avif)
Still On The Fence? Let's Fix That.
How soon will we see B2B lead generation results from a marketing agency?
Enterprise B2B sales cycles run 6-9 months, but you won't fly blind. In month one, we track early signals - target account engagement, meeting requests, and demo-to-SQL velocity - so your pipeline math stays on track. Acadly hit $45 CPL within the first 90 days. Benchmarks from top B2B marketing companies validate pace by ICP. For technical buyers, we support lead generation for IT services with role gating, security prompts, and calendar routing so qualified conversations start fast while larger enterprise deals mature on schedule.
We already run inbound. How is your B2B marketing approach different?
Most inbound programs optimize for MQLs. As a B2B marketing agency, we set SQL and opportunity goals first, then reverse-engineer ABM, PPC, and CRO to hit those targets. We rebuild attribution so multi-touch influence shows up in pipeline math - not buried in a spreadsheet nobody opens. Rescribe saw 300% more qualified leads and 29% lower CPL after we rewired their full funnel. Teams comparing B2B marketing agencies see faster routing, better form completion, and clearer dashboards from day one.
Do we need expensive tools or a massive budget to see real B2B growth?
No. We start with ICP clarity, offer-market fit, routing SLAs, and weekly SQL reviews before scaling spend. We apply proven plays used by leading B2B marketing companies - with the focus of a specialist B2B marketing firm. We generated 70+ qualified leads per month for Vega without bloating their stack. When it makes sense, we layer in additional services that add capacity - but only after the foundation is converting.
How does a B2B marketing agency align with our existing sales team?
One scoreboard. SQLs, opportunities, win rate, and velocity - all visible to both teams. Marketing owns form friction and retargeting. Sales owns speed-to-first-touch and next steps. We fix handoffs common in B2B marketing by enforcing naming conventions, routing rules, and SLA alerts so leads never sit in a queue for 48 hours. Benchmarks from top B2B marketing companies inform capacity plans, while our weekly review cadence keeps both teams tight and actionable.
What types of B2B companies do you work best with?
We are a B2B marketing agency specialising in: Complex sales cycles (6+ months), High average contract values ($50k+ ACV), Multiple stakeholders in buying decisions, Enterprise or mid-market focus. We've worked with 40+ B2B brands - from ed-tech (Acadly) to healthcare (Rescribe) to enterprise (Dell). Teams comparing B2B marketing agencies and enterprise B2B agency options for complex buying committees find our approach strongest where technical validation and security reviews shape pipeline quality.
How do you measure success as a B2B demand generation agency?
We focus on revenue metrics that matter: Marketing-sourced pipeline and closed revenue, Sales pipeline velocity (are deals moving faster?), Demo-to-SQL conversion rates, Win rates and average deal size, Sales cycle length reduction. Dashboards standardise UTM hygiene and multi-touch attribution so leaders can act fast. We compare cohorts using B2B marketing benchmarks and reference top B2B marketing firms for calibration. Rescribe's pipeline saw 351% lower CAC once we fixed their attribution.
What's required from our team to make this work?
Along with our B2B marketing efforts, we would need: An engaged subject matter expert for content, Sales team buy-in and participation, Access to customer insights and data, Weekly touch points for program optimisation. We handle ABM lists, PPC campaigns, CRO tests, and routing rules. Organisations comparing B2B marketing agencies often find this cadence unlocks faster stakeholder buy-in. We also support complex B2B buying processes with role-based content and faster technical discovery.
Do Google Ads actually work for B2B companies?
Yes-when your audience is solution-aware and your funnel is built right. We connect RSA clusters to SQL targets, align landing pages to search intent, and reduce form friction to improve demo bookings. Copy, proof points, and CTA placement are tested weekly. Benchmarks from leading B2B marketing companies guide bids and budgets. As a specialist B2B PPC agency, we ensure attribution stays clean. For technical B2B buyers, ads surface compliance notes, integration details, and a direct calendar path. Acadly hit $45 CPL and 55% lower CAC using this system.
The Best B2B Marketing Agency Gets You More
Clients Predictably.
Book My Free Pipeline Audit